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Thomas Mitchell is Director of Product at Profile, where he leads the development of products and digital tools designed to improve how the agency and its clients work.
Working closely with teams across the business, Thomas helps identify opportunities, shape product strategy and turn ideas into practical solutions, from early concepts through to launch and ongoing development.
His background in client management gives him a strong understanding of the challenges clients face and the ways technology can help make communications activity more effective, joined-up and measurable.
Over the last 4 years, Thomas has carved out specific experience in supporting technology and professional clients. He has worked with a wide range of business leaders across the technology, consultancy, accountancy and legal sectors, experience that now helps inform his approach to product development.
Thomas joined Profile in 2022, initially working within the media engagement team. He has built an extensive network of contacts across the global technology media, with a particular focus on the UK, US and Dubai.
He holds a degree in Psychology from the University of Sheffield.
"The first thing I do is read everything I can find about the client online, from news stories about them to their business roles and their social media activity. Once I have a good idea of who the client is, I’ll picture their profile in perfect form and start thinking about how we can get there."
"I started this role shortly after graduating and was accustomed to using long words and unnecessary language thinking it made my writing sound more intelligent. But I’ve learned that using simple and to-the-point language is far more persuasive."
"By having a visual leader, a business can move away from abstraction and become concrete. By putting a person at the forefront of a business, you can garner trust, faith, and even personal connection in a way that you can’t with abstract branding. This adds immense value to a business."