Earn attention in crowded markets. Build trust with senior decision-makers. Use your expertise to generate leads, drive conversations, and influence complex buying journeys.
In B2B, decisions take time and trust drives everything. Buyers don't respond to sales pitches. They respond to insight. That's why thought leadership is essential. It's how businesses position themselves as the clear choice before the pitch even begins.
Our B2B thought leadership services help you engage the people who matter, whether it's CEOs, CFOs, or CTOs. Whether you're operating in SaaS, professional services, or supply chain, we turn your expertise into influence that accelerates commercial outcomes.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Put your expertise in front of the people who buy.
Create content that answers your buyers' biggest questions. Position your team as trusted advisers before a formal conversation even starts. Influence key stakeholders across every stage of the B2B decision-making cycle.
Build visibility that fuels the sales pipeline – and deepens trust with decision-makers.
Use targeted media coverage, expert-led content, and digital visibility to generate inbound interest. Support commercial teams with reputational strength that opens doors and drives momentum. Own the conversation around your niche. Lead with substance, not slogans.
From Day One, they've been attentive to our evolving objectives, deadlines, and challenges, and never fail to deliver ROI.
Founder, 25 Degrees
We understand B2B thought leadership like the back of our hand.
We specialise in turning complex expertise into compelling narratives that drive results. We've helped clients win enterprise contracts, influence procurement processes, and elevate their standing in specialist markets. In B2B, we don't just add noise. We add advantage.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
Profile were a pleasure to work with. The team were competent, hard-working, accessible and willing. The most impressive aspect of working with Profile was their thorough understanding of what we have been trying to accomplish.
John Mills
Chairman, JML
I can't say enough about how effective I thought the team was at raising my profile in my industry. I was impressed by how quickly Profile was able to create a robust public online persona for me. I was also very quite surprised by their ability to get me connected with the media.
Paul Epstein
Emmy-nominated producer
Recent work.
A snapshot of recent campaigns where we've helped B2B clients lead in the media and engage decision-makers on social platforms.
Where we secure coverage
Our services
End-to-end support.
We manage every element of your B2B visibility, whether it's refining your market positioning or producing expert-led content.
Strategy
Research
Copywriting
Media & PR
Multimedia
Social media
LinkedIn
Events
Industries
We help B2B experts lead conversations that drive results.
From SaaS providers and strategic consultancies to fintechs and enterprise tech firms, we work across complex B2B sectors where trust is earned, not assumed.
01
Set the pace in SaaS
01
Set the pace in SaaS
Lead on the trends shaping enterprise software, whether it's AI or automation. Turn product complexity into clear market leadership. Win attention from decision-makers navigating crowded, fast-moving tech stacks.
02
Define what transformation really means.
02
Define what transformation really means.
Position your firm as the trusted guide through operational change, tech implementation, and data strategy. Share insight that resonates with C-Suites under pressure to modernise. Prove your role in delivering lasting impact.
03
Stand out in high-trust advisory markets.
03
Stand out in high-trust advisory markets.
Demonstrate depth, not just breadth. Share sharp, relevant thinking that gives clients a reason to choose you before the tender lands. Own the intellectual space that underpins long-term relationships.
04
Make complex technology compelling.
04
Make complex technology compelling.
Cut through jargon and lead with clarity. Speak to the real-world impact of your solution across infrastructure, enterprise systems, or industrial innovation. Help non-technical buyers see your value fast.
05
Lead with authority in B2B finance.
05
Lead with authority in B2B finance.
Earn credibility in regulated, risk-aware sectors. Engage CFOs, LPs, and institutional buyers with confident, insight-driven messaging. Drive conversations that influence investment and procurement decisions
06
Shape thinking in the business of health.
06
Shape thinking in the business of health.
Speak to the buyers, partners, and systems reshaping healthcare delivery. Lead on innovation, operational change, and cross-sector collaboration. Build visibility in a market where trust and evidence rule.
B2B thought leadership is the strategic practice of building credibility and visibility by sharing valuable insights, not just promoting products or services. This is delivered through a mix of content, from written articles and white papers to speaking engagements and earned media.
What are the benefits?
B2B thought leadership leads to increased trust, stronger brand differentiation, and greater influence in buying decisions.By consistently sharing credible insights, organisations can attract the right audiences, open doors to partnerships, and shorten sales cycles by building authority ahead of the pitch.
Do I need an agency?
It’s entirely possible to manage a thought leadership campaign in-house. But real impact often comes from a steady flow of high-quality content tailored for multiple channels, from media and your website to social platforms and beyond. Maintaining that consistency takes time and sustained effort.
How much does it cost?
The cost of a thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
