Elizabeth Lorraine.

Elizabeth is a Client Director at Profile, working closely with ambitious leadership teams to uncover the stories, opinions and expertise that set them apart, then builds communications programmes that help them become recognised voices in their industries.

She has spent more than seven years advising organisations across a wide range of sectors, from technology, healthcare and retail to maritime, clean energy and private wealth. While the businesses may be very different, the challenge is often the same: turning complex ideas into communications that people understand, remember and engage with.

Her experience spans corporate communications, executive profiling, thought leadership, media relations, social media and multimedia.

Since joining Profile, Elizabeth has worked with fast-growing businesses, founders and established organisations navigating periods of change. She now leads strategic communications programmes across a broad portfolio of clients, helping them build credibility, strengthen their profile and support long-term commercial growth.

She holds a BA in Film alongside an MSc in Business, Management and Marketing.

What good client service looks like.

"What I enjoy most is getting under the skin of a business. Every organisation has interesting people and valuable ideas, but they’re often too close to them to recognise what others will find compelling. Helping clients uncover those stories and find the best way to tell them is what I enjoy most." 

No two days are the same.

"I enjoy the dynamic nature of the role, which brings new challenges and opportunities every day. Working closely with clients to shape and amplify their stories is deeply rewarding, especially when I see the tangible impact of a successful campaign on their business or reputation."

Organisation is key to success.

"Prioritising organisation and communication are crucial to the role. Keeping detailed records, setting clear expectations, and always following up. Building strong relationships with clients and media contacts takes time, but consistency and reliability are key to earning trust and achieving success."

Visibility builds trust and credibility.

"In an era of increased transparency and scrutiny, leaders who actively engage with their audiences through media, socials, or industry events can shape narratives, inspire action, and position themselves as authentic leaders."