Elizabeth Lorraine is a Client Manager at Profile, where she heads up the agency's sustainability unit. In that role, she oversees all work programmes that have a sustainability, impact, or ESG lens.
Joining Profile in 2024, Elizabeth previously worked at a number of leading specialist PR agencies. In those roles, her PR work spanned media relations, corporate communications, social media, and event management.
Over her career, she has worked with a diverse spread of private and public sector clients across cleantech, maritime, retail, and the urban regeneration. She holds a BA in film, cinema, and video studies alongside an MSc in business, management and marketing.
"Good client service revolves around proactive communication, understanding client needs, and consistently delivering value. It's about being a dependable partner who listens attentively, provides strategic counsel, and ensures that goals are met or exceeded, all while maintaining transparency and trust."
"I enjoy the dynamic nature of the role, which brings new challenges and opportunities every day. Working closely with clients to shape and amplify their stories is deeply rewarding, especially when I see the tangible impact of a successful campaign on their business or reputation."
"Prioritising organisation and communication are crucial to the role. Keeping detailed records, setting clear expectations, and always following up. Building strong relationships with clients and media contacts takes time, but consistency and reliability are key to earning trust and achieving success."
"In an era of increased transparency and scrutiny, leaders who actively engage with their audiences through media, socials, or industry events can shape narratives, inspire action, and position themselves as authentic leaders."