Make the right impression with your target audience – immediately. Differentiate yourself from other executives with an eye-catching brand. Stand out from the crowd – and drive business growth.
Set yourself apart with a compelling executive brand. Translate your positioning into eye-catching visuals that feel totally authentic. Ensure your executive personal brand does justice to your expertise.
Our thought leadership work spans PR, social media, and multimedia. Credit: Profile.
Nail your point of difference – and put it front and centre.
With Profile's support, capture your voice and point of difference in a compelling, attractive executive brand. Deepen this executive brand with content across all channels, including media, LinkedIn, and video. Separate yourself from the crowd with a creative brand that is authentic – but distinctive.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Build an executive brand that unlocks opportunities.
Make sure your executive brand work overtimes for you. Boost your gravitas – and establish yourself as the leading, go-to executive within your sector. Leverage your executive profile as a tool to drive business leads and supercharge your career.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
I can't say enough about how effective I thought the team was at raising my profile in my industry. I was impressed by how quickly Profile was able to create a robust public online persona for me. I was also very quite surprised by their ability to get me connected with the media.
Paul Epstein
Emmy-nominated producer
Profile were a pleasure to work with. The team were competent, hard-working, accessible and willing. The most impressive aspect of working with Profile was their thorough understanding of what we have been trying to accomplish.
John Mills
Chairman, JML
Magnetic brand, achieve goals.
Create a magnetic executive brand that attracts the right type of interest – from the right people. Ensure your reputation precedes you in meetings, at events, and elsewhere. Make people come to you – rather than the other way around.
Align your executive profile with your goals, whether that's business growth or career success. Turn your executive brand into a competitive advantage – and not a weakness. Build visibility among the people who really matter for your objectives.
Where we secure coverage
Benefits
Were a leading executive branding agency.
Build a powerful executive brand. Ensure you're visible on all channels where it matters.
01
Laser-focused strategy.
01
Laser-focused strategy.
Identify the core audience for your executive brand. Develop a tone of voice that connects with your target audience and feels genuine. Pinpoint the topics and subjects to enable you to build your presence.
02
Eye-catching personal brand.
02
Eye-catching personal brand.
Develop a visual style that captures your executive brand, including colour palette and visual language. Translate this style into branded assets, including a logo and social media graphics.
03
Immersive content in your voice.
03
Immersive content in your voice.
Produce a range of written content that captures your executive brand. Leverage your insights and tone of voice for blog posts, articles and thought pieces. Own your area of play with insight-driven content.
04
Top-tier media coverage.
04
Top-tier media coverage.
Identify key publications read by your target audience. Secure comment and interview opportunities that build your brand in a positive, strategic way. Enrich your profile with TV, radio and podcast interviews.
05
Build your brand with LinkedIn specialists.
05
Build your brand with LinkedIn specialists.
Refresh your visuals on social media. Translate your executive brand into social media content, with a focus on LinkedIn. Craft content that drives engagement and increases your follower base.
06
Striking photos and videos.
06
Striking photos and videos.
Capture your executive brand with powerful, personality-led photography. Shoot executive thought leadership videos to further enhance your profile. Give photo and video content visibility on YouTube and elsewhere.
Customised support
Build an executive brand – that matches your role and industry.
At Profile, we craft executive brands that appeals to your target audience – regardless of your objectives, role or industry.
Individual CxOs & NEDs
Set yourself apart as an executive or NED. Drive career growth and secure your next position, whether that's management or Board-level.
Start-up executives
Laser in on your point of different as a disruptive executive. Build a brand that appeals to initial customers and investors.
Mid-market leaders
Cement your credibility as an established mid-market industry leader. Steal a march on your competitors.
Listed firm CxOs
Ensure your executive brand fits your stature. Appeal to all stakeholders – from employees to public markets.
Executive branding is the process of carving out a brand for an executive leader. This will usually involve creating visual brand assets, such as a logo. But it can also involve building out an executive's positioning through other communications activity too, such as PR, social media, and multimedia content.
Why is executive branding important?
Executive branding is a powerful tool for many reasons. At its heart, executive branding is about making the right impression with your most important audiences, whether that's customers, hiring committees, investors, and regulators. If you make the right impression with these audiences, you're much more likely to achieve your personal and business objectives.
What does executive branding involve?
At its most basic, executive branding will involve defining your executive positioning and turning it into visual assets, like a logo and social media graphics. However, effective executive branding will also involve broadening your brand with other communications activity, such as content creation, PR, and social media activity.
How much does executive branding cost?
The cost of an executive branding programme will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
