Build authority in a competitive market. Generate qualified B2B leads. Win trust from boards, investors, and asset owners with smart storytelling.
From residential development to large-scale infrastructure, the property industry faces growing pressures. In a market shaped by regulation, investment cycles, and community expectations, clear leadership has never mattered more.
Our property PR and thought leadership services are built to help you stand out. We tailor strategies to your unique projects, audience, and business goals, whether that’s boosting visibility among institutional investors or unlocking C-suite trust on major developments.
I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Win confidence from clients, investors, and stakeholders.
Earn attention with distinctive commentary and market foresight. Position your business as an expert voice in real estate, development, and the future of the built environment. Build confidence across your pipeline, from lead gen to project approval to property promotion.
Strengthen your commercial positioning in a changing market.
Shape your brand narrative around your real-world impact. Demonstrate how you solve problems for clients and communities. Differentiate your firm beyond specs and projects, highlight your people, thinking, and performance.
We specialise in property PR and thought leadership.
Work with a team that understands real estate, development, and infrastructure. Translate technical complexity into compelling, strategic storytelling. Generate value across your commercial, investor, and public relationships.
The team at Profile are a pleasure to work with. They are extremely professional and dedicated to achieving the objectives that we agreed with them.
Founder, 25 Degrees
We understand thought leadership like no one else.
We are dedicated specialists in thought leadership and PR. It’s our core focus, not an add-on. We know how to build authority where trust, scale, and expertise matter most.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
One of the many things I love about working with Profile is that they spend the time to really deeply understand what we do and then perfectly align our external communications to our vision and goals. They’re thoughtful, creative and, most importantly, easy and fun to work with.
Ewan Kirk
Chairman, Deeptech Labs
Profile transformed my personal brand from entrepreneur to thought leader. Their social & content strategy have positioned Sensay as the pioneer in the AI startup space, delivering strong ROI beyond traditional PR metrics.
Dan Thomson
Founder, Sensay
Recent work.
A snapshot of our latest end-to-end campaigns across property PR and thought leadership, from content strategy and media relations to ESG messaging and investor engagement.
Where we secure coverage
Our services
End-to-end support.
We provide full-spectrum property thought leadership and PR—from insight strategy to media coverage, stakeholder visibility, and digital amplification.
Strategy
Research
Copywriting
Media & PR
Multimedia
Social media
LinkedIn
Events
Industries
We build authority across the real estate ecosystem.
We support property businesses across the full value chain, including developers, advisors, asset managers, and sustainability specialists. We help you lead the conversation where it counts.
01
Lead the conversation in residential development.
01
Lead the conversation in residential development.
Showcase your understanding of planning, housing supply, and placemaking. Engage investors, policymakers, and local communities with clear, insightful messaging. Build confidence in your long-term vision.
02
Become a leader in commercial property.
02
Become a leader in commercial property.
Demonstrate your expertise on evolving workspace trends, tenant needs, and asset resilience. Shape the narrative around value creation, logistics strategy, and commercial innovation.
03
Show leadership in end-to-end project delivery.
03
Show leadership in end-to-end project delivery.
Position your team as trusted partners across risk, cost, and delivery outcomes. Use thought leadership to shape client expectations and reinforce commercial confidence.
04
Elevate your voice and guide the market.
04
Elevate your voice and guide the market.
Translate data into insight and insight into authority. Build visibility with lenders, asset owners, and regulators through expert commentary and clear forecasts.
05
Lead on the future of sustainable property.
05
Lead on the future of sustainable property.
Show how your firm is driving measurable change across the built environment. Build trust with stakeholders through transparent, forward-thinking ESG narratives.
Professional services thought leadership is the strategic use of expert insight to build authority, credibility, and trust with clients, stakeholders, and decision-makers. It involves sharing original perspectives through articles, media, speaking engagements, and digital content that showcase a deep understanding of industry trends, client challenges, and emerging opportunities.
What are the benefits?
Professional services thought leadership helps firms stand out in a crowded market, build trust with senior decision-makers, and generate qualified B2B leads. It strengthens brand credibility, shortens sales cycles, and positions your people as go-to experts.
Do I need an agency?
While in-house teams know the business best, agencies provide the capacity, objectivity, and experience needed to turn ideas into consistent, high-impact visibility with the audiences that matter.
How much does it cost?
The cost of a professional services thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
