We run CEO thought leadership campaigns to enhance the standing of business leaders. Our thought leadership campaigns integrate strategy, media engagement, social media content, as well as photography & video.
A successful CEO thought leadership campaign will raise the profile of a company leader by showcasing their insights – while demonstrating their leadership credentials.
CEO thought leadership is a powerful way to command the credibility of team members, partners, recruits, customers, investors, and other important stakeholders.
In fact, our research shows that businesses led by well-recognised, visible CEOs grow faster, recruit better talent, raise more investment, and even command a valuation premium.
We are a full-service CEO thought leadership agency, meaning that we can run campaigns from start-to-end.
CEO thought leadership strategy. We will prepare a thought leadership strategy that takes into account your individual objectives and target audience. This will involve defining your CEO positioning, identifying topics for commentary and thought leadership, as well as putting together a plan to get this content in the hands of the right people.
CEO media engagement & CEO PR. We will secure strategic and appropriate media & PR coverage to showcase your expertise and positioning. Our global media reach includes leading international, national, and trade media titles, as well as the major national and international business broadcasters.
CEO LinkedIn strategy. We will run your social media profiles end-to-end, with a special focus on LinkedIn thought leadership. We will grow your following, drive up engagement, and put your best foot forward for important audiences. Our content strategies integrate text, image, and video content.
Thought leadership videos for CEOs. We will produce compelling, engaging executive-style videos that capture your insights on hot-button industry trends. Our support includes pre-production, shooting, post-production, and motion graphics.
Executive photography to support campaigns. We will capture editorial-style photographs, executive portraits, and action photography for use with the media and posting on social media. Our support includes location scouting, shooting, and editing to ensure that these images make the right impression with your target audience.
We have run CEO thought leadership campaigns for more than 10 years – and, over that time, we have run thought leadership campaigns for CEOs of businesses of all sizes.
So, regardless of whether you're the CEO of a large multinational listed corporation or a start-up, we know what will work best for your audience and objectives.
We also boast pan-sector experience. We have specialist industry teams that focus on tech, professional services, real estate, finance, and heavy industry, but we have also coordinated thought leadership campaigns across pharmaceuticals, agriculture, and much else besides.
They were deeply thoughtful and strategic. They knew the importance of making the right impression with my audience, and I felt in completely safe hands throughout.
We are also a truly global thought leadership agency, with deep reach into Europe, North America, the Middle East, and Asia.
To give you a sense of our breadth, our executive thought leadership expertise includes...
Thought leadership strategy • CEO positioning • Thought leadership research • Topic identification • Thought leadership content • Media engagement • Interview pitching • Op-ed drafting • Press release drafting • Press release distribution • Executive photography • Thought leadership video production • LinkedIn strategy • LinkedIn content • LinkedIn engagement
Our experience working with executives and C-Suite team members spans a decade. Over that time, we have supported execs at all stages of their careers, including:
CEO of multinational healthcare provider. The CEO of a US-based private healthcare provider wanted to strategically build their profile as a future-focused, tech-savvy business leader in advance of a potential IPO, with a view to commanding the confidence of institutional investors and the wider investment ecosystem.
Founder of high-growth tech start-up. The Founder and President of a high-growth b2b fintech start-up wanted to raise their profile through a thought-leadership campaign focused on investment and financial services trends with a view to building visibility of the customer among potential customers as well as commanding the confidence of regulators in the fintech sector.
CEO of mid-market manufacturing business. The CEO of a mid-sized manufacturing business wanted to run a CEO thought leadership campaign focused on the firm's ESG and green credentials to build the right type of image among suppliers, partners, new recruits, as well as the wider industry.
Managing Partner of global consultancy. The Managing Partner of a Big 4 tech consultancy wanted to strategically build their visibility among potential large enterprise-level clients in Europe, North America, and Asia. The thought leadership campaign focused on cybersecurity, business transformation, and emerging technology trends.
We are experts at running thought-leadership campaigns for CEOs, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your CEO thought-leadership needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
CEO thought leadership is the process of raising the profile of a CEO or business leader through showcasing their expertise, insights, and experience. This might involve them giving their opinion on industry trends or speaking more generally about their management and leadership style.
CEO thought leadership is important for various reasons. Principally, it is an effective way for a business to manage perceptions both of the company and its leadership. For example, it might be leveraged to shore up confidence among investors. It might be used to enhance the employer brand of the business and attract top talent.
At its most basis, a CEO thought leadership campaign will involve creating content, usually blending articles, case studies, videos, podcasts, and social media posts and, then, getting this content in front of the company's target audience, leveraging PR, advertising, and social media.
The cost of a CEO thought leadership campaign will vary depending on the breadth and intensity of the campaign. CEO thought leadership programs at Profile start at £4,500 per month for a minimum of a 6-month commitment.
