360-degree profiling strategy.
Identify your core audience, including job titles and target territories. Develop a tone of voice that speaks to decision-makers. Set a strategy that carves out a unique value-prop for your profile.
Boost your business' brand with executive thought leadership. Position yourself at the forefront of your industry. Command the confidence of your potential customers, recruits, and investors – effortlessly.
With Profile's support, showcase your insights as an executive across all channels, including media, LinkedIn, and multimedia. Build a comprehensive executive profile that captures your standing, cements your leadership, and attracts the right interest. Draw in leads, talent, and investment.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Align yourself with leading media brands, including trade publications and national titles. Build a rounded executive profile that unlocks opportunities for you and your company. Set yourself apart from other execs. Build your company brand by highlighting the strength of your executive team.
Connect with your target audiences across all channels. Expand your brand reach & visibility.
Identify your core audience, including job titles and target territories. Develop a tone of voice that speaks to decision-makers. Set a strategy that carves out a unique value-prop for your profile.
Translate your insights into powerful, insight-driven content. Carve out a niche with deeply researched, insightful content. Ensure this content in visible across all channels, including your own website, LinkedIn, and search.
Get your perspectives into the media through comment articles. Secure high-value, engaging interviews. Expand reach through broadcast opportunities, including TV, radio, and podcasts.
Full strategic oversight for LinkedIn and other social media networks. Draft and schedule posts that drive engagement. Build a targeted following through day-to-day engagement, commenting, and connections.
Capture new personality-rich photographs for our executive thought leadership campaign. Shoot punchy, insight-driven videos. Enrich your profile by leveraging multimedia across the media and LinkedIn.
Guarantee that your reputation as an experienced executive precedes you. Unlock the power of executive visibility for your business and career. Strike the right chord with your most important audiences.
Establish a LinkedIn presence that positions you alongside the world's most respected execs. Leverage your profile to seamlessly drive leads for your business. Effortlessly showcase your leading-edge insights to clients, recruits, investors, and other stakeholders.
At Profile, we support all levels of executives, tailoring our approach to their unique needs. Boost your profile to achieve the results you want.
Executive thought leadership is the process of raising the profile of C-Suite executives and, by extension, their companies through creating insight-driven content to showcase their expertise. This process usually leverages a combination of public relations, multimedia content creation, and social media.
Companies with visible, well-known leadership teams grow faster, attract better talent and more investment, and even command a premium on valuation. Audiences are increasingly looking to the people at the top of companies for insights and leadership.
The key parts of an executive thought leadership campaign include identifying a key insight or thought-leadership angle, turning that angle into compelling content, and getting this content into the hands of an audience through public relations, social media, and advertising.
The cost of an executive thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.