A personal brand that nails your positioning.
Identify the people who truly matter to you and your business as a consultant. Craft a tone of voice and brand that connects with this audience. Collate a list of topics and subjects for brand building.
Differentiate yourself as a consultant with a polished personal brand. Turn your personal brand into an around-the-clock growth driver for your professional services firm and career. Raise your profile among your target audience – and seamlessly drive leads.
With Profile's support, turn your personal brand as a consultant into a surefire lead-gen machine. Ensure you have a rich profile across all channels, including social media, media, and video. Put your expertise and experience front and centre. Ensure the right people find you – and get in contact.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Make sure people understand what makes your different – immediately. Cement your gravitas, credibility and standing with a rounded personal brand. As a professional advisor, ensure your brand is vibrant – but keeps a dignified, corporate edge. Build a personal brand that elevates your status as a professional.
Build a powerful consultant brand. Ensure you're visible on all channels where it matters.
Identify the people who truly matter to you and your business as a consultant. Craft a tone of voice and brand that connects with this audience. Collate a list of topics and subjects for brand building.
Explore the best visual style, colour palette, and fonts to capture your personal brand. Design a range of assets to support your personal branding, including logos. Roll this brand out across other personal assets, including social media graphics.
Build out your personal brand with comprehensive content. Draft blogs posts that demonstrate your expertise – and show how you think differently. Give visibility to all this new content online.
Take your personal brand to new audiences with the right media coverage. Secure interviews in publications read by your target audience. Ratchet up your profile with broadcast slots, including TV, radio, and podcasts.
Roll out your new biography and branding across social media. Draft regular content, including text, photo, and video posts. Coordinate engagement activity, such as connections, comments, and likes.
Shoot high-impact professional photography in a blend of different settings. Capture short-form thought leadership videos to give people a sense of your voice. Inject this content into your digital footprint and online profiles.
Build a rich personal brand as a consultant that positions you effectively – and gives you real gravitas. Make sure your profile is rich, capturing your expertise and experience. Ensure people understand your depth of experience – before they even meet you.
Get yourself in front of all the right people who matter. Target potential clients, colleagues, and the wider industry. Tap into demand from your target audience for well-craft, high-quality insights and expert content. Market yourself based on your expertise.
At Profile, we support all types of consultants – whether you're a standalone consultant or operating within a Big 4 multinational.
Executive branding is the process of carving out a brand for an executive leader. This will usually involve creating visual brand assets, such as a logo. But it can also involve building out an executive's positioning through other communications activity too, such as PR, social media, and multimedia content.
Executive branding is a powerful tool for many reasons. At its heart, executive branding is about making the right impression with your most important audiences, whether that's customers, hiring committees, investors, and regulators. If you make the right impression with these audiences, you're much more likely to achieve your personal and business objectives.
At its most basic, executive branding will involve defining your executive positioning and turning it into visual assets, like a logo and social media graphics. However, effective executive branding will also involve broadening your brand with other communications activity, such as content creation, PR, and social media activity.
The cost of an executive branding programme will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.