We run PR campaigns for successful individuals & high-growth businesses. We devise & execute creative PR campaigns that lead to press coverage in national, international, and trade media.
Media coverage is a powerful way to stand apart as an individual or company. And the right coverage in the right place can help build your brand, supercharge your marketing, and drive the growth of your business or career.
As a PR firm, we have a particular expertise in leveraging thought leadership to secure high-quality, top-tier media coverage.
PR is also an effective strategy of build trust and confidence among your most important audiences, whether that's customers, team members, investors, regulators, or other important stakeholders.
Personal PR. Raising your own profile as an individual through a combination of media coverage, interviews, and commentary is a powerful way to enhance your credibility. Read more about personal PR →
Executive profiling. Executives have a particular need to build their profile to command the confidence of customers, team members, investors, and others. Read more about executive profiling →
Executive positioning. Senior leaders of businesses need to make sure that they are positioned in the right way online and through the media. Read more about executive positioning →
Entrepreneur PR. Media coverage is a powerful tool for entrepreneurs to drive the growth of their business as well as support with recruiting talent and attracting investment. Read more about entrepreneur PR →
Celebrity PR. Celebrities need to take an active approach to managing their appearance and profile through the media. Read more about celebrity PR →
Start-up PR. Start-ups and smaller businesses can use media coverage & PR to drive awareness among potential customers. Read more about start-up PR →
Corporate PR. As a large business, it is critical to manage perceptions of your company among important stakeholders, such as customers, employees, and investors. Read more about corporate PR →
B2B PR. Media coverage is one of the best ways to get in front of an industry audience to build brand awareness, visibility, and sales amongst potential B2B clients. Read more about B2B PR →
Broadcast PR. Securing coverage on TV and radio is still one of the best ways to generate widespread immediate awareness for an individual or company. Read more about broadcast PR →
Digital PR. Generating coverage through online publications and digital news platforms is not only a powerful way to generate awareness, but it also supports SEO. Read more about digital PR →
Crisis PR. If it's not managed correctly, a media crisis has the potential to sink a business overnight with damaging press coverage. Read more about crisis PR →
Media training. Securing media opportunities is only half the challenge – the other half is knowing how to answer press questions in an authentic, controlled, and confident way. Read more about media training →
Media relations. Managing your relations with the media in a positive, timely, and professional way is to best way to secure high-value, worthwhile press coverage. Read more about media relations →
We have run award-winning PR campaigns for more than a decade. In that time, we have worked with just about every type of client to achieve just about every type of objective.
We have strong networks into all wings of the media, with a special emphasis on the global business and finance press. We are as comfortable pitching to media in the North America as Europe, the Middle East, and Asia.
They know how the media works. They found a news hook that gave us relevance, and they used it to secure more than 20 pieces of coverage off the back of a single story.
We also have deep connections with industry-specific media, including the press covering finance, real estate, technology, and industrials. Plus, we work across all media channels, including print, digital media, broadcast, and podcasts.
So, regardless of whether you're a b2b tech business or the CEO of a fast-growth financial service firm, we will know what will work best for you and, crucially, how to get in front of your audience.
As public relations specialists, we have worked with individuals of every stature, and businesses of every size. In all cases, we have focussed on securing coverage that helps them achieve their own unique objectives.
Founder of a fintech start-up. The founder of a fintech unicorn wanted to secure high-profile interviews in the US tech press to raise the profile of the company among potential investors as well as showcase the consistent fast growth of the business.
Large international law firm. A law corporate law firm with more than 20 global offices wanted to secure global media coverage that positioned them as experts on how to manage complicated cross-border M&A transactions, with a view to raising their profile among potential clients as well as generating inbound leads.
B2B SaaS tech business. A tech business that provided cloud HR and finance services to SMEs wanted to secure national coverage that showed that they understand the unique challenges facing businesses with less than 50 employees, such as late payment and employee retention, with a view to positioning them as trusted advisors to these companies.
Partner at a VC firm. A Managing Partner at a well-known venture capital investment firm wanted to secure broadcast and podcast interviews that profiled his own success as a former entrepreneur, with a view to positioning him as a strong ally of the start-up and entrepreneurial community.
We are experts at running successful PR campaign, but we are truly global in our reach. We are as comfortable generating media coverage in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your PR content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Public relations is the process of professionally managing perceptions of your brand among specific audiences, such as customers, team members, investors, government, regulators, or otherwise. This will usually involve securing and managing press coverage.
Well-known companies with strong reputations outperform unknown companies with weak reputations on almost all counts, including growth, customer loyalty, the amount of investment raised, and the value of the company itself.
Usually a public relations campaign will involve identifying a key message, trend, or topic for the company to secure coverage on; turning that topic into compelling and engaging content that connects with your core audience; and, then, getting that content in front of your most important audience through the media or the press.
The cost of public relations campaign will vary significantly depending on the scope and complexity of the campaign. At Profile, our programmes of work start from £4,500 or £5,750 per month for a minimum of a 6-month contract.
