Kickstart your lead-gen marketing engine. Establish your credibility with customers, recruits, and investors. Drive brand awareness through expertise & insight.
Build a consistent lead generation marketing engine through thought leadership. Generate visibility among new customers while cementing trust with existing clients. Set yourself apart from the competition with insights.
Our thought leadership work spans PR, social media, and multimedia. Credit: Profile.
Develop a powerful thought leadership marketing machine.
With Profile's support, differentiate your company by showcasing your expertise and thought leadership. Elevate your profile among all audiences, whether you're targeting new customers, potential recruits, or investors. Grow your brand name and get known for the right things.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Say goodbye to finishing second & turn yourself into the market leader.
Establish yourself as the go-to company in your sector. Speed up the sales process by differentiating your brand clearly from the competition. Increase retention among customers and talent by extending your lead over the rest of the industry.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
I can't say enough about how effective I thought the team was at raising my profile in my industry. I was impressed by how quickly Profile was able to create a robust public online persona for me. I was also very quite surprised by their ability to get me connected with the media.
Paul Epstein
Emmy-nominated producer
Profile were a pleasure to work with. The team were competent, hard-working, accessible and willing. The most impressive aspect of working with Profile was their thorough understanding of what we have been trying to accomplish.
John Mills
Chairman, JML
Prove authority, boost leads.
Differentiate yourself from your competition with a powerful thought leadership campaign. Market yourself based on your insights and knowledge. Be seen across all marketing channels, whether it's media, social media, or multimedia.
Put in place a thought leadership marketing machine that delivers results. Get in front of the right people. Cut through with the right messages. Onboard an experienced agency, so you save time.
Where we secure coverage
Benefits
Were an agency focused on thought leadership.
Connect with your target audiences across all channels. Expand your brand reach & visibility.
01
True 360-degree strategy.
01
True 360-degree strategy.
Identify the key decision-makers that truly matter to you. Pick out topics to establish yourself as an industry expert and leader. Develop a tone of voice that matches your brand and speaks directly to your audience.
02
Attention-grabbing content.
02
Attention-grabbing content.
Brainstorm thought leadership articles that appeal to your target market. Draft white papers and case studies that demonstrate your knowledge. Create a consistent calendar of SEO-compliant content.
03
Prestige, top-tier media coverage.
03
Prestige, top-tier media coverage.
Secure columns in targeted publications to grow your reach. Place interviews with executive team members in media titles. Populate your company's online profile with high-value media coverage.
04
Effortless LinkedIn management.
04
Effortless LinkedIn management.
Brand your social media accounts to send the right message. Draft high-impact posts and social media calendars to position you as an expert. Grow your presence on LinkedIn through tailored engagement activity.
05
All-in-one multimedia support.
05
All-in-one multimedia support.
Shoot photography to support thought leadership activity. Produce high-impact short videos that showcase your industry-leading insights in a visual format. Optimise this multimedia content to show up prominently.
Customised support
Put thought leadership to work for you – whatever your needs.
Achieve your unique objectives with thought leadership. With Profile's support, stand out from the crowd and find your point of difference.
Individual experts
Build a profile that showcases your technical expertise. Drive leads for freelance engagements or supercharge your executive career.
Start-ups
Highlight your disruptive thinking as a start-up. Show your point of difference to early adopters, potential recruits, or investors.
Mid-sized firms
Deliver strong consistent growth for your business. Build a brand that can compete with the very biggest players.
Multinationals
Cement your global leadership. Extend your leadership by giving yourself an edge with talent, the markets, and clients.
Thought leadership is the process of raising the visibility of a company or an individual based on their insights and knowledge – rather than the features of a product. This will usually involve setting a strategy, translating it into a blend of different video and written content, and securing media coverage.
What are the benefits of thought leadership?
Thought leadership is a powerful way to raise the profile of a brand or individual without succumbing to sales-esque language. Our research has shown that thought leaders sell more products, recruit better talent, raise more investment and, ultimately, grow faster.
Can I run a thought leadership campaign myself?
You can definitely run a thought leadership campaign yourself, but a successful campaign will usually require creating a consistent, ongoing stream of content that can be used across media, your website, social media, broadcast, and elsewhere. This can be time consuming.
How much does thought leadership cost?
The cost of a thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
