[NEW] Meet Findwell, a fully-managed hub that makes your in-house experts findable, by search and AI.
Isaac is a Client Director at Profile. He is responsible for creating and delivering thought leadership strategies for our financial services and technology clients, ensuring each client's profile is raised in an impactful, authentic, and topical manner.
Prior to this role, Isaac was a Client Manager at the agency, where he led the workstreams, content, and team across our financial services accounts.
He has a particular specialism in supporting clients across finance, having advised executives from leading global buy-side and sell-side institutions, blue-chip corporates, research outfits, stock exchanges, fintech startups, as well as notable public-sector figures throughout his time at Profile.
Isaac began at Profile as an Intern, before moving on to become a Junior Researcher, Media Executive, and then Senior Media Executive, where he led on press engagement and advisory for several high-profile financial executives and UHNWIs.
Isaac graduated from Durham University with a BA (Hons) in Classics. Outside of Profile, he is an active speaker at industry conferences and is also a keen writer for the press on economic, political, and capital markets issues, with features in City AM, CapX, and Reaction, among others. You can also follow his monthly markets newsletter, Hot Off the Press, via his LinkedIn.
"Of course, all good communications campaigns must start with strategy, but it's critical that the planning never comes at the expense of execution.
Thought leadership, at its core, stems from placing your mark on industry conversation, and for that, you have to be willing to actively and boldly step out into the open."
"Too often, professional services firms, and indeed communications outfits as a whole, underrate the importance of client relationships.
They view themselves as contractors, people who have been tasked with ticking a box and solely meeting deliverables. This is wrong – true service is rooted in trust with your clients and in ensuring they can come to you whenever and on whatever.
That is key to not just delivering, but truly supporting a client."
"In the advent of AI and a changing global order, the expectation for executives to be visible, trustworthy, and personable has never been stronger.
That, however, doesn't mean you have to pander to social trends and portray an inauthentic version of yourself. Really, all it takes is making your expertise known – and showing stakeholders that you, as a leader, have the conviction expected in today's rapidly changing world."