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Isaac Raymond is a Multimedia Specialist at Profile, where he helps organisations communicate their expertise through engaging visual content.
Creating content across executive thought leadership, interviews, campaigns and social media, he leads multimedia projects from concept to delivery, creating content that is authentic, engaging and aligned with wider business objectives.
Alongside producing content, Isaac helps shape Profile's multimedia capability by leading the development of production standards, refining creative workflows and supporting colleagues in delivering high-quality visual communications. He is passionate about helping subject-matter experts and senior leaders turn complex ideas into content that builds trust, credibility and lasting audience engagement.
Outside of Profile, Isaac is an award-winning writer and director whose films have screened internationally, including work recognised with the BFI Network Award for Best Film. His experience as a filmmaker continues to inform his professional work, bringing a strong understanding of narrative, audience engagement and visual storytelling to every project he leads.
"Multimedia content plays an increasingly important role in PR. Good-quality visuals can make or break an article or social post. It's the difference between grabbing the attention of your audience – or not."
"I love the diversity of video making. No client or project is ever the same. But while I love working with corporate clients, some of the work I'm proudest of is my filmmaking.
"In particular, I am especially proud of winning the BFI Network Best Film award for the film I put together as part of my degree at LSBU. I try to bring this creative flair to my commercial work too."
"The power of video is that you get to express yourself in your own voice. People get a real sense of who you are as a person.
"When talking to friends about my work, they always say they want to hear from people who aren't afraid to express themselves.
"So, my advice? Get off the sidelines and start putting yourself out there."