[NEW INSIGHT] 6 ways to build executive visibility without burning out
Isaac Raymond is a Multimedia Executive at Profile, where he leads on photo and video projects from start to finish. His day-to-day work spans pre-production, directing shoots, and editing.
Before joining Profile, Isaac worked as a freelance videographer for a number of high-profile corporate clients alongside his work producing, directing, and making short films.
He has a degree in filmmaking from London South Bank University, and started his career as an award-winning fashion designer.
"Multimedia content plays an increasingly important role in PR. Good-quality visuals can make or break an article or social post. It's the difference between grabbing the attention of your audience – or not."
"I love the diversity of video making. No client or project is ever the same. But while I love working with corporate clients, some of the work I'm proudest of is my filmmaking.
"In particular, I am especially proud of winning the BFI Network Best Film award for the film I put together as part of my degree at LSBU. I try to bring this creative flair to my commercial work too."
"The power of video is that you get to express yourself in your own voice. People get a real sense of who you are as a person.
"When talking to friends about my work, they always say they want to hear from people who aren't afraid to express themselves.
"So, my advice? Get off the sidelines and start putting yourself out there."