Jasmine is a Junior Media Executive at Profile. She is responsible for researching compelling media angles, pitching stories to journalists, and drafting articles and interview briefs for clients.
Before joining Profile, Jasmine worked as an in-house marketing executive and copywriter at a luxury travel agency. In her free time, she freelances as a motorsports journalist, covering an array of racing series.
Jasmine graduated from Queen’s University Belfast with an LLB (Hons) in Law with Politics. During her time at university, she wrote for and later served as Editor-in-Chief of a student magazine.
Alongside her studies, she completed two internships at a Belfast-based multi-media agency, where she first got a taste of the world of PR.
"There are few greater ways to broaden your worldview than to work in PR. You will meet and hear from people from all walks of life, full of ideas you might not have ever considered before, and brimming with utterly contagious enthusiasm."
"Empathy will help you better understand where a client is coming from. Adaptability is crucial, as no two days, clients, or journalists are the same. Creativity, meanwhile, will help you take unique approaches to tasks and issues, whilst helping you to master different tones, formats, and topics."
"We want clients to be heard and understood, so we strive to ensure that their message reaches the ideal audience. We often look to target leading publications and networks in their sector, to ensure that they’re exposed to a broad audience of fellow industry leaders and professionals."
"A high-quality online profile is a golden opportunity for leading executives to assert themselves as the authority in their sector: a tried and true veteran of their industry. It’s an endorsement of your knowledge, experience, and abilities; a digital stamp of approval."