We are thought-leadership specialists, working with corporates, high-growth brands, and their management teams. Our support spans positioning, content creation, media engagement, multimedia production, and social media.
A successful thought-leadership campaign can help a company position themselves as an expert on a particular topic, helping them build brand visibility and trust among customers, team members, and other stakeholders.
Our research shows that companies that are recognised as thought-leaders within their industry recruit better talent, secure more business, raise more investment, and, ultimately, grow faster.
We have built our thought leadership agency from the ground up to provide everything for thought-leadership in a single place.
Our specialist teams – spanning strategy, PR and multimedia – slot in as and when you need them, providing a seamless client experience backed by an award-winning understanding of corporate thought leadership.
Corporate thought leadership strategy. We will work with the leaders within your business to set your corporate thought leadership strategy, including identifying topics for insight-driven content, developing your tone of voice, selecting key spokespeople for the media, and defining your objectives and core audience.
Thought leadership content creation for businesses. We will turn this thought leadership strategy into engaging content that captures the attention of your key audiences. This includes end-to-end content drafting as well as getting it in front of your stakeholders through the best channels, whether that's PR or social media.
PR & media coverage generation. We will secure high-profile coverage for your company and its insights in top-tier media titles and relevant trade titles. Our PR and media strategies span digital media, national press, trade titles, as well as broadcast, including radio, TV, and podcasts.
Thought leadership videos for corporates. We will turn your insights into compelling video content for use online and social media, whether that's video interviews with your key executives or narrative-driven videos that profile your brand. Our in-house expertise spans pre-production, production, editing, and driving viewership.
Social media activity and LinkedIn. We manage social media accounts, with a principal focus on LinkedIn, for executives and company brands end-to-end, driving audience engagement through insight-driven posts and undertaking further engagement activity, including coordinating paid campaigns.
We are an agency that specialises exclusively in thought-leadership. This means that we know what it takes for corporate thought leadership campaigns to really stand apart and deliver strong results.
I've used Profile at two different companies now, and I cannot recommend them highly enough. They are great at identifying insights and turning them into content as well as media coverage. They are reliable and get the job done.
We have been coordinating corporate thought-leadership campaigns for more than a decade, and we have worked with companies of all sizes in almost every industry.
Whether you're a real estate developer or a fast-growth tech start-up, we know how to tailor our core approach to your unique needs.
We also tweak our approach depending on your audience. We're as comfortable targeting professionals in South America as we are appealing to young consumers in Europe.
As a full-service corporate thought-leadership agency, here's a sampling of our services...
Thought leadership strategy • Insight generation • Research and polling • Content creation • Article & blog writing • Press release drafting • Press release distribution • Media pitching • Interview pitching • Video production • Media management • Media training • LinkedIn strategy • LinkedIn account management • Social media management • Executive photography • SEO
As the market-leader for corporate thought-leadership services, we have had the opportunity to support clients of various sizes looking to achieve unique goals.
FTSE-listed investment management firm. A high-profile publicly listed investment manager wanted to position themselves – as well as their key fund managers – as leading experts on emerging markets investment and advocates for investing in the emerging economies of Africa, East Asia, and the Middle East with a view to winning more mandates from institutional investors.
Fintech start-up. A fast-growing fintech unicorn wanted to raise their profile among retail SME businesses through a thought-leadership campaign that focused on how small bricks-and-mortar retailers could compete effectively against rising online competition.
Vegan food brand. A disruptive vegan food brand wanted to establish themselves as a thought-leader on how vegan, locally-grown produce was more sustainable, more equitable, and better for customers' health, with a view to securing more shelf space with leading international supermarkets.
New York-based real estate developer. A developer of prestige, upmarket hotels in the US wanted to run a thought-leadership campaign to showcase the positive economic impact of hotels to their local area in terms of cultural impact, community cohesion, and job creation, with a view to securing goodwill among planning decision-makers.
We are experts at running corporate thought-leadership campaigns, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your corporate thought-leadership content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Corporate thought leadership is the process of raising the profile of a company brand through insight-driven content that positions the business as a leader within their sector. Effective corporate thought leadership can raise the profile of a business among customers, employee, investors, and other stakeholders.
Corporate thought leadership is a very effective way to drive awareness of a company (and position that business as an expert) among existing and potential customers, investors, recruits, and other stakeholders. In fact, our research shows that companies that are recognised as thought leaders recruit better, sell more, raise more investment, and grow faster.
The key parts of corporate thought leadership include setting the strategy; identifying topics; turning insights on those topics into content, such as articles, case studies, videos, and otherwise; and getting that content into the hands of your audience through PR, social media, and otherwise.
The cost of a corporate thought leadership campaign will vary with the breadth and intensity of the campaign. Campaigns with Profile start at £4,500 per month for a minimum of a 6-month period to make a difference.