Victoria Amundsen is a Junior Copywriter at Profile. She specialises in our finance division, where she helps coordinate clients' thought leadership campaigns by drafting compelling content that sparks crucial industry debates.
Prior to joining Profile, Victoria obtained a degree in English Literature and Language at the University of Sussex.
She then worked as a copywriter for a financial advisory firm in the heart of Rochester. Here, she was responsible for producing all written content across the company, including managing over 72 marketing journeys.
Outside of work, she reads and writes, spends a lot of time outdoors, and enjoys cooking and baking at home.
"The first thing I do when I start working with a new client is learn their perspective and insights, and then research, research, and some more research. You can never know enough about the person you are writing on behalf of. It is important to me that we are on the same page."
"Aside from the writing itself, I enjoy everything that goes into creating the content: research, strategy, planning, implementation. There is something quite satisfying about seeing a piece of work come together, with all things considered."
"Visible leadership is crucial in modern business because there would be a total disconnect without it. This disconnect can manifest as miscommunication, mistrust, lack of engagement, and an unmotivated team. Communication is vital to keep stakeholders aligned and work toward the same mission."