We are personal branding specialists, with extensive experience working with executives & entrepreneurs. We set personal branding strategies – and turn them in action through media coverage, social media activity, & video content.
Personal branding is indispensable for the modern executive. An effective personal brand will not only help you stand apart as an individual, but it will also gives your company a competitive edge.
In fact, our research shows that companies led by recognised leaders with strong personal brands recruit better talent, raise more investment, command a premium on their valuation, and grow faster.
If you work with the right personal branding company, a compelling, engaging, and authentic personal brand can make the difference for personal and professional success.
Personal branding PR. PR is a powerful way to build a personal brand, build your visibility among your target audience, and stand apart from competitor. Read more about personal branding PR →
CEO branding. As a CEO, having a strong, authentic personal brand can be a major asset for your organisation or company. Read more about CEO branding →
Executive branding. Executives can leverage personal branding to differentiate themselves and showcase their unique skills, capabilities, and qualities. Read more about executive branding →
Leadership branding. Leaders with strong personal brands attract the right type of talent, investment, and customers to their businesses and organisations. Read more about leadership branding →
Entrepreneur personal branding. The profile of a founder is one of a start-up's most important assets, enabling them to attract investment, establish credibility, and recruit team members. Read more about entrepreneur personal branding →
As a personal branding experts, we know what it takes to make your personal brand stand apart.
Right now, the world is crowded with different personal, executive and CEO brands. We understand the content, positioning, and strategies that will give you an edge.
For more than a decade, we have worked with executives and individuals at all levels of their organisations. So, whether you're a rising star or an established CEO, we know what will work for you.
It's nice to go to industry events, and have people proactively come up to me. I was worried about personal branding at first. But the team at Profile absolutely got it. It felt authentic. They delivered the goods in terms of positioning and media coverage.
Over that time, we have developed experience across almost every industry, with a specialist focus on finance, property, tech, professional services, and industrials. That said, we have also built personal brands in industries as diverse as agriculture and manufacturing too.
We are a global agency, we have deep media networks across all wings of the press.
So, regardless of whether you're a consultant in Asia or an investor in the US, we will have the experience and connections to build a strong personal brand for you.
We have worked with a wide range of individuals to build and refine their personal brands, customising our approach to their specific needs and objectives.
CEO of a major bank. The CEO of a major international bank wanted to build their personal brand to uniquely position themselves as a serious, credible executive with experience leading digital transformation projects, with a view to striking the right chord with investors while, at the same time, appealing to the next generation of young talent.
Independent financial advisor. An independent financial advisor wanted to build their personal brand as an expert in providing hands-on financial advice to pre-exit entrepreneurs to support their marketing activity, build visibility among their target clients, as well as generate inbound leads.
Fintech start-up founder. The founder of a b2b fintech start-up wanted to build their profile as a recognised, respected entrepreneur and effective manager of high-growth teams in advance of a Series B fundraise, with a view to building awareness among venture capital investors and reassuring potential investors about their capability.
Chair of an international charity. The long-term chair of a large charity (founded by than 150 years ago) wanted to build their profile as an innovative, disruptive non-profit leader to align with the charity's wider communications strategy of repositioning and rebranding the organisation for the future, with a view to appealing to a new generation of tech-focussed philanthropists.
We are experts at executive personal branding programmes, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your personal branding needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Personal branding is the process of proactively branding yourself as an individual. In particular, this means positioning yourself in a way that aligns with how you want to be seen as an individual.
An effective personal brand means putting your best foot forward for your most important audiences. If you are a solo consultant, that might mean showcasing your expertise to potential customers or clients. If you are the leader of a large business, that might mean sending the right message to your team members.
A personal branding project will usually involve developing your personal positioning strategy; turning that positioning strategy in a blend of content, including graphic assets (such as logos), articles, case studies, biographies, and much else besides; and then getting that content in front of your target audience, which will usually involve PR and social media.
The cost of a personal branding exercise will vary with the breadth and intensity of the campaign. Campaigns with Profile start at £4,500 per month for a minimum of a 6-month period to make a difference.
