Build trust in a high-stakes industry. Attract investors, clients, and top talent. Shape the financial conversation – and your reputation within it.
In a sector where credibility is everything, perception can make or break your success. Financial firms today are expected to do more than deliver results – they must show leadership, demonstrate expertise, and speak with authority.
Our Finance PR and thought leadership services help you cut through jargon and build real influence. Whether you're a challenger bank, investment firm, fintech start-up, or corporate adviser, we tailor your message to suit your audience – and your ambitions.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Position your firm as a trusted financial authority.
Showcase your unique market insight. Share credible, expert views on macro trends, regulation, and innovation. Get featured in the right titles, whether it's the international papers or trade publications. Win trust with clarity, confidence, and consistency.
Influence the conversation – and attract the right opportunities.
Lead on topics that matter – from digital transformation and regulation to private equity and wealth management. Create content that speaks directly to clients, LPs, investors, and regulators. Speed up decision-making by reinforcing your value through every touchpoint.
The team at Profile are a pleasure to work with. They are extremely professional and dedicated to achieving the objectives that we agreed with them.
Founder, VONROSEN Family Office
Work with specialists who understand financial services thought leadership.
We're not a generic PR agency dabbling in finance. Thought leadership is what we do, and finance is one of our strongest sectors. We know how to communicate complexity, instil confidence, and turn your thinking into real commercial impact.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
One of the many things I love about working with Profile is that they spend the time to really deeply understand what we do and then perfectly align our external communications to our vision and goals. They’re thoughtful, creative and, most importantly, easy and fun to work with.
Ewan Kirk
Founder, Cantab Capital Partners
I can't say enough about how effective I thought the team was at raising my profile in my industry. I was impressed by how quickly Profile was able to create a robust public online persona for me. I was also very quite surprised by their ability to get me connected with the media.
Paul Epstein
Emmy-nominated producer
Recent work.
A short snapshot of some of our recent work across all thought leadership streams, including media, social media, and multimedia.
Where we secure coverage
Our services
End-to-end support.
We provide comprehensive support, whether it's defining positioning, delivering content, media coverage, or digital visibility.
Strategy
Research
Copywriting
Media & PR
Multimedia
Social media
LinkedIn
Events
Industries
We build credibility across the financial ecosystem.
Whether you're managing billions in assets or redefining the future of money, we shape the stories that drive trust and opportunity.
01
Build authority in asset management.
01
Build authority in asset management.
Highlight your investment expertise with sharp, confident commentary. Influence institutional and retail audiences with clear market perspectives. Lead on performance, strategy, and stewardship.
02
Strengthen trust in banking.
02
Strengthen trust in banking.
Communicate stability, innovation, and impact with clarity. Win trust with customers, regulators, and media through consistent, credible messaging. Lead on digital transformation, ESG, and financial inclusion.
03
Lead the conversation in digital assets.
03
Lead the conversation in digital assets.
Build legitimacy in a rapidly evolving space. Navigate scrutiny with credible commentary and strong messaging. Educate audiences, demystify the tech, and shape the future of digital assets.
04
Reinforce credibility in insurance.
04
Reinforce credibility in insurance.
Clarify your proposition in a complex, regulated space. Communicate your role in resilience, protection, and innovation. Build trust across consumers, partners, and policymakers.
05
Raise your profile in accounting.
05
Raise your profile in accounting.
Show thought leadership on audit, reporting, and financial governance. Speak confidently on regulation, risk, and the evolving CFO agenda. Build your brand as a trusted adviser in a fast-changing landscape.
06
Position your firm in private equity.
06
Position your firm in private equity.
Showcase your dealmaking expertise and value creation credentials. Influence LPs, portfolio companies, and industry peers with strategic media coverage. Lead with conviction on sector trends and investment philosophy.
Finance thought leadership is about enhancing the visibility of a company or individual by sharing valuable insights and expertise, rather than focusing on product features. It typically involves developing a clear strategy, creating a mix of written and visual content, and securing media coverage to amplify the message.
What are the benefits?
Finance thought leadership is an effective way to elevate a brand or individual’s profile without relying on overt sales messaging. Research has shown that finance thought leaders are more successful in driving sales, attracting top talent, securing investment, and ultimately, accelerating growth.
Do I need an agency?
You can manage a finance thought leadership campaign yourself. However, a successful campaign typically requires a consistent flow of content across multiple platforms, including media, your website, and social channels. This can be time-consuming.
How much does it cost?
The cost of a finance thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
