Our media executives are responsible for securing regular, high-quality coverage for our clients. They are experienced working with the media and know what makes a good story tick.
Their work can sometimes be rigorous, but the results are always worth it when they strike a lasting relationship with a highly regarded journalist, secure coverage in a global outlet, and see a client pleasantly surprised.
One of our media executives, Jasmine Hughes, spoke to us about her role for a better perspective. She works with our clients in the tech division of the business.
Jasmine Hughes (JH): A lot of writing!
I spend a lot of time each day liaising with journalists, especially as I look to build and strengthen relationships with key publications.
But the core part of my job involves working on content for clients. Whether drafting a press release or refining a new angle, my main responsibility at Profile is to create high-quality thought leadership content.
JH: I love how varied my work is. The tech industry is so vast, with so much room for innovation.
No two clients focus on the same area or share the same views. So, I thoroughly enjoy exploring their different perspectives.
I find I’m constantly learning new things, too, from niche use cases for AI to interesting developments in cybersecurity.
In fact, many of the articles I've written recently have focused on these two areas.
JH: There are many tech trends that myself and the team are following.
But I’ve always enjoyed keeping up with the development of social media. These past couple of years have seen some pretty seismic changes in that area of the web.
I'm talking about the rise of short-form videos, the demand for more authentic content, growing social commerce, and increasingly popular niche and decentralised platforms.
It's no surprise to me that, in a year, social media use has increased by almost 10 percent.
With social media being so fast-changing, I find it interesting to see how developers tweak their platforms to catch up to competitors or meet the changing interests of consumers.
We’re seeing a lot of developments in the regulatory space, too, as governments grapple with social media’s immense impact on all corners of society, from democratic processes to mental health.
JH: I think being both friendly and accommodating is crucial when it comes to building and maintaining a strong relationship with journalists and other members of the press.
You want to be punctual, and you want to work around their schedule as best as you can.
In short, you want to show journalists that you’re someone to be trusted.
Someone who can get them a high-quality piece of work as and when they need it.
And of course, being friendly just makes you a nicer person to work with!
JH: I’m always looking to become a better writer.
When I’m not writing for work, I’m working on articles or short stories, exploring different genres and alternative tones of voice.
What I learn from writing in my spare time invariably helps me develop in a professional capacity.
If you enjoyed this article, you can read our previous interview with one of our Multimedia Producers, Isaac Raymond, here.