We are a leading thought leadership PR agency, with an extensive experience working with individuals and companies in Dubai, the Gulf, and the wider Middle East region. Our experience includes PR & media, content creation, social media, and vide.
Thought leadership is a powerful way to build your profile, both as an individual and company. It enables you to increase brand visibility and trust with important audiences, whether that's customers, investors, regulators, team members, and other stakeholders.
Thought leadership is an especially powerful tactic in the Middle East region, where a fast-growing economy means that there is significant demand for economic and business insights.
Over the last decade, we have run thought leadership campaigns in some of the Middle East's most active business and financial centres, including Dubai, Abu Dhabi, Doha, and Riyadh.
We are a full-service thought leadership agency, providing you everything that you need to build your profile in a single place.
Thought leadership strategy. We will set your PR & thought leadership strategy, ensuring that you have maximum cut through with your target audience. This will include setting tone of voice, identifying topics for comment, and harnessing your insights for content.
End-to-end content creation capability. We will turn your thought leadership strategy and insights into content with the power to engage your target audience. Our content creation capability include website content, blog posts, white paper production, written interviews, case studies, briefing papers, and newsletters.
Media coverage in Dubai & Gulf. We will run strategic media campaigns in your target region, whether that's reaching out to the major business titles in UAE, the big broadcast channels in Dubai and Doha, or leaning into the international and global media. We have strong relationships with the press in the Middle East, as well as the major English-language titles globally.
LinkedIn & social media management. We will turn your thought leadership campaign into compelling and engaging content for social media, with a special focus on LinkedIn. Our support extends to drafting content, optimising professional and business profiles, and increasing followers among your target audience.
Executive photography & video content. We will shoot, edit, & produce executive photography and short-form thought leadership videos for use online and on social media. Our in-house multimedia team is on the ground in Dubai on a quarterly basis to capture new multimedia content. Alternatively, we can capture this content remotely.
Over the last decade, we have supported clients of all sizes across the region.
We have coordinated thought leadership campaigns in Dubai, Abu Dhabi, Doha, Bahrain, Riyadh, and Kuwait, tailoring our approach to the unique dynamics of the media landscape and business environment in these markets.
They know the Middle Eastern media market, and they know what it takes to secure coverage & stand out. Highly recommended.
We have worked extensively across different industries with clients looking to achieve very unique aims.
So, whether you're a private equity firm in Dubai or an oil & gas business in Doha, we know what will work best for you – and, importantly, the best way to reach your audience.
Over the last decade, we have provided clients in the Gulf region with many of the following services...
Thought leadership strategy • Personal profiling • Spokesperson identification • Executive branding • Insight generation • Narrative development • CEO branding • Executive photography • Thought leadership videos • Media pitching • Podcast pitching • Broadcast pitching • LinkedIn management • LinkedIn follower growth • Social media management • SEO
Private equity leader in Dubai. The CEO of a private equity firm based in Dubai wanted to build his profile as a leading expert at acquiring, turning around, and integrating tech businesses, especially in the banking sector, with a view to securing more deal flow from the Middle East as well as the US and Europe.
Real estate investor in the Gulf region. A large hotel & luxury property developer in the Middle East wanted to build their profile among business, government, and community stakeholders on the basis of their insights about how developments with cultural features, especially art-based tourist attractions, enhanced the local economy.
Large infrastructure developer in Doha. A large owner of transport infrastructure in Qatar wanted to position themselves as an expert on the advantages of using shipping lines compared with alternative international trading routes from a climate, risk, and cost perspective, with a view to building brand recognition among the very largest global logistics companies.
Renewable energy business in Saudi Arabia. An investor in renewable energy projects in Saudi Arabia wanted to position themselves as a leading company contributing towards the transformation of the local and regional economy.
Fintech start-up in Egypt. A leading b2b fintech platform with a significant presence in Egypt as well as the wider MENA region wanted to become an outspoken global advocate for the emerging IPO market in Dubai to build visibility among global investors in advance of a potential listing.
We are experts at thought leadership, but we are truly national and global in our reach. We are as comfortable running thought-leadership campaigns in Dubai and Doha – as we are in Riyadh and Kuwait.
We are a one-stop-shop for you PR & thought leadership needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
