We run insight-driven thought leadership campaigns for business leaders & companies. We set thought leadership strategies – and then turn them into powerful content through PR, white paper production, social media, and multimedia production.
As a company or individual, your knowledge and expertise is what sets you apart. An effective thought-leadership campaign allows you to demonstrate that expertise to your customers, investors, employees, and other stakeholders.
Thought leadership PR. Timely and topical thought leadership is one of the best and most reliable ways to generate strong media coverage and command the attention of your most important audiences. Read more about thought leadership PR →
CEO thought leadership. Thought leadership campaigns that leverage the profile of a CEO to build visibility of the company as well as define their own leadership brand. Read more about CEO thought leadership →
Executive thought leadership. Thought leadership is a powerful mechanism to increase the visibility and credibility of C-Suite team members. Read more about executive thought leadership →
Corporate thought leadership. Thought leadership is a powerful tool to raise the profiles of businesses and brands among customers, investors, potential recruits, and other important stakeholders for a corporate. Read more about corporate thought leadership →
Thought leadership content marketing. Thought leadership is a powerful way to drive brand visibility, growth, and generate inbound leads and sales. Read more about thought leadership content marketing →
LinkedIn thought leadership. Thought leadership campaigns that are tailored to growing profiles and audiences on LinkedIn, blending posts, video, and coverage. Read more about LinkedIn thought leadership →
Thought leadership videos. Producing high-impact videos that showcase your expertise as an individual or company, turning your insights into engaging visual content. Read more about thought leadership videos →
Thought leadership strategy. Effective thought leadership requires you to say something new, topical, and interesting to your target audience. Read more about thought leadership strategy →
Industry thought leadership. Establish yourself or your business as a recognised leader in your sector through a tailored, industry-focused thought leadership campaign. Read more about industry thought leadership →
B2B thought leadership. As a B2B business, your insight and expertise is what sets your apart in the market with existing customers and prospects. Read more about B2B thought leadership →
Tech thought leadership. Thought leadership campaigns for technology and IT companies as well as their leadership teams. Read more about tech thought leadership →
Financial services thought leadership. Thought leadership campaigns for companies and individuals with financial expertise across wealth management, insurance, and banking. Read more about financial services thought leadership →
Healthcare thought leadership. Dedicated thought leadership campaigns for companies and industry leaders active in the healthcare industries, including care, pharma, and life sciences. Read more about healthcare thought leadership →
Legal thought leadership. We work with lawyers and law firms to devise and execute thought-leadership campaigns incorporating media coverage, social media, and multimedia content. Read more about legal thought leadership →
As a thought leadership agency, we have been built from the ground up to run thought leadership campaigns. We have run these types of campaigns for businesses and individuals around the world for more than a decade.
We work across all industries. Whether you want to be known for your insights in finance, real estate, consumer goods, technology, or something else besides, we have the sector experience to run your campaign.
They delivered strong results for the company against high expectations. We had a lot of raw data, but we didn't know how to use it. They got to the heart of the information and turned it into stories that generated coverage in the national press.
We support both businesses and individuals. Whether you want to build your company's brand through thought leadership or elevate the profile of your leaders, we are able to tailor our approach accordingly.
As thought leadership consultants, we have worked with clients across the world in companies of all types and sizes. We tailor our approach to the objectives of the clients, whether that's raising investment, driving business growth, or building your employee brand.
Fast-growing tech unicorn. A well-known fintech tech start-up wanted to run a thought-leadership campaign in advance of a large VC fundraise, with a view to building visibility among the global investment community.
Partner at a world-leading management consultancy. A Partner at a top global management consultancy wanted to raise their profile as a leading expert on digitalisation in the automotive industry through a blend of media interviews, research-based activity, social media, and video content.
Pre-IPO manufacturing business. A large private family manufacturing business appointed us to run a global thought-leadership campaign that showcased their use of next-gen manufacturing techniques, including 3D printing, in advance of a highly publicised IPO.
Managing Partner at a multinational law firm. A Managing Partner at a large global law firm wanted to raise his profile on the topic of technology M&A, with a view to achieving more mandates from the very largest tech companies in the world.
We are experts leverage thought leadership in powerful ways, but we are truly global in our reach. We are as comfortable running campaigns in Manchester and Miami – as we are in Sydney and South Africa.
We are a one-stop-shop for your thought leadership needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans personal branding, media, social media, and multimedia.
Thought leadership is the process of building visibility as an individual or company through showcasing and demonstrating your subject-specific expertise.
Our research shows that businesses led by recognised thought leaders recruit better talent, raise more investment, command a premium on their valuation, and grow faster.
A thought leadership campaign will involve, firstly, identifying a topic that you can speak about as an expert; turning that expertise into a blend of different content, including case studies, videos, and articles; and getting this content in front of your target audience, usually through media and social media.
The cost of a thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
