In a crowded market, savvy thought leadership & PR helps financial services firms and leaders stand out. We have run campaigns from some of the world's biggest financial services firms as well as smaller boutiques.
Thought leadership is a powerful tool for financial services firms and executives because it enables you to raise your profile by showcasing your expertise and industry insights.
In a world built on trust, thought leadership and content creation can help you command the confidence of customers, investors, and other stakeholders.
In fact, our research shows that companies that are recognised as thought leaders in their industry are trusted more by customers, employees, regulators, peers, and partners.
As a full-service thought leadership & PR agency that works with financial services clients, we offer our clients a single place for all their content needs.
Whether you're an investment firm, bank, or financial advisor, we can support you with strategy, content creation, securing appropriate media coverage, multimedia production, and social media.
We provide financial services, banking, and investment clients with a full range of thought leadership & PR services, and we're able to slot in around your individual needs.
Thought leadership strategy. We will set a thought leadership strategy that takes into account your objectives, audiences, and short- and medium-term goals. This will often include identifying topics for thought leadership, determining a tone of voice, and identifying spokespeople internally who can front social media and PR activity.
Financial services content creation. We will create a blend of insight-driven content that showcases your expertise, know-how, and experience. This might include regular blog posts, written interviews, thought articles, thought leadership papers, white papers, case studies, and much else besides.
LinkedIn & social media. We will manage the social media accounts of your financial services firm and, as required, key executives to boost the visibility of your thought leadership content. This will involve setting a social media strategy, with a focus on LinkedIn; drafting social media calendars; optimising accounts; and undertaking engagement activity, such as commenting and connecting with relevant stakeholders.
Media coverage & PR for financial services. We will secure strategic media coverage for your firm and key executives. This might take the form of longer-form interviews or shorter-form op-eds and comment articles. We have strong relationships across TV, radio, podcasts, online, and print media. We will generally target a range of coverage across key sector titles, national newspapers, as well as international business and finance titles.
Multimedia strategy for FS. We will produce, shoot, and edit high-quality thought-leadership style videos, generally with your key executives talking about top trends and issues in your industry. This is a valuable and engaging way to showcase your insights in a visual, easy-to-consume format. This content also performs very well on social media.
We have been working with financial services clients for more than a decade. And over that time, we have worked with firms across the FS ecosystem, including investment firms, insurers, wealth managers, credit unions, banks, brokerage firms, and much else besides.
We are fully abreast of the financial sector, meaning that we are able to get up to speed on new briefs quickly.
Not only are we able to write expertly and efficiently about financial services topics and trends, but we also have a broader, wider perspective on the sector.
This wider viewpoint enables us to identify areas of expertise that will not only be of interest to your audience – but, more importantly, are not already saturated with thought leadership content.
We are a truly global agency, with extensive experience and networks across all the main major financial centres, including London, New York, Dubai, and Singapore. We are able to bring a global perspective to all our briefs.
As an agency, we were originally founded as a media relations firm. We have since grown into a full-service thought-leadership agency, but we retain our deep media connections as well as our understanding what makes a good news story.
We bring an editorial lens to all our activity and content. We are experts at crafting stories that not only appeal to the media and journalists, but also draw in audiences online and on social media.
They know the financial services sector. They're content was always technically correct and on-point. But, most importantly, they were able to write articles that were genuinely interesting.
We have strong relationships with the financial services press, including key industry trade titles, the business desks of the major national newspapers, and the key international business and finance magazines.
As a full-service financial services content & communications agency, here's a sampling of our services...
Financial services communications strategy • Insight generation • Story identification • Blogs posts • White papers • Data mining & analysis • Press release drafting • Press release distribution • Interview pitching • Comment article pitching • Broadcast pitching • Podcast pitching • LinkedIn management • LinkedIn strategy • Executive communications
Over recent years, we have supported financial services clients of all different sizes, tailoring our approach to their individual objectives and needs.
Large reinsurance giant. A large reinsurance giant wanted to position themselves as the leading reinsurer of choice for new catastrophic digital risks, including high-value cybersecurity attacks, through a stream of thought leadership content, with a view to generating new inbound leads as well as building brand visibility.
Investment fintech start-up. A fast-growing b2b investment tech start-up wanted to position themselves (and their leadership team) at the forefront of innovation in providing backend technology to investment firms in advance of a seed fundraise to raise visibility among potential trade investors as well as increase the business' valuation.
Emerging markets investment manager. An established, well-known investment manager wanted to build their pipeline of thought leadership around financial and investment trends in new territories, including Vietnam, Malaysia, and Philippines, with a view to staking out their position as an expert on these economies.
CTO at investment bank. The CTO of a boutique investment bank wanted to build their own profile as a leading figure in the sector as someone who was managing a large, significant digital transformation project for the bank, with a view to positioning the bank as a forerunner for new technology as well as to support recruitment activity for new technical staff.
We are experts at running PR & comms campaigns for financial services companies, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a single place for your financial services content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Corporate thought leadership is the process of raising the profile of a company brand through insight-driven content that positions the business as a leader within their sector. Effective corporate thought leadership can raise the profile of a business among customers, employee, investors, and other stakeholders.
Corporate thought leadership is a very effective way to drive awareness of a company (and position that business as an expert) among existing and potential customers, investors, recruits, and other stakeholders. In fact, our research shows that companies that are recognised as thought leaders recruit better, sell more, raise more investment, and grow faster.
The key parts of corporate thought leadership include setting the strategy; identifying topics; turning insights on those topics into content, such as articles, case studies, videos, and otherwise; and getting that content into the hands of your audience through PR, social media, and otherwise.
The cost of a financial services thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
