[NEW] Meet Findwell, a fully-managed hub that makes your in-house experts findable, by search and AI.
Aaron is a Content Executive at Profile. His day-to-day work includes managing LinkedIn accounts, writing newsletters and developing content that turns clients' ideas and expertise into engaging narratives.
Before joining Profile, Aaron worked as a freelance journalist across technology, business, finance, lifestyle and music, writing for both specialist B2B publications and national news outlets.
He holds a degree in English from King's College London and an NCTJ Journalism diploma from News Associates.
"Journalism is all about accuracy and concision. PR adds the extra need for conviction.
Being able to take a complex topic, research and understand it, and then deliver an opinion with confidence is both incredibly exciting to me and crucial to effective thought leadership."
"There's something particularly satisfying about taking someone's knowledge and perspective and shaping it into a compelling narrative.
When that narrative starts to get the recognition it deserves, you can see it genuinely influencing how people view and understand an issue. But it's always rewarding to strive for more."
"Visible leadership is about far more than just the individual.
With a strong platform from which to project their perspective, leaders can help drive their industries forward by shaping conversations and bringing new ideas to the fore."