Alana is a Junior Media Executive at Profile. Day-to-day she spends her time managing media relationships, drafting articles, and preparing interview briefs to secure top-tier coverage for our global clients.
Before working at Profile, Alana completed a degree in English Literature at Royal Holloway, University of London.
Shortly after, she secured a Corporate Communications graduate role with a global FMCG company where she worked across a variety of internal and external content channels.
Other earlier experience includes copywriting and social media management for small businesses across the hospitality and education sectors.
"Searching for the right angle, finding the ideal platform for your story, and ensuring maximum impact is a process that requires constant innovation. What appeals to one audience or one journalist will not always appeal to another, so finding ways to adapt your narrative is vital."
"In PR Patience is crucial. Continuously building solid relationships and delivering excellent content with interesting angles will come good! You have to be able to come at a story from a new and creative angle. Ask yourself, is this perspective going to be interesting to the journalist or their audience? How can you hook them?"
"Immersing yourself in the professional world of your client is a must. Research their industry, research the current talking points, and then research some more! The more you know about their sector, the better you can draw connections between the client, their specific expertise, and the wider industry they sit within."
"Podcasts are one of my favourite media platforms. They allow clients to have much more rounded, nuanced conversations, and position themselves as someone at the forefront of their industry. It is an opportunity to demonstrate their knowledge as well as their personality through a more intimate and thorough format."