We are a specialist thought leadership PR agency with more than a decade of experience in India. From Delhi to Mumbai, we provide our clients with support across PR & media, social media, & video production.
Thought leadership is a powerful way to generate coverage and build credibility with important audiences, including customers, team members, investors, regulators, and other stakeholders.
This is especially important in India – where competition among individuals, companies, brands and start-ups for share of voice and visibility is fierce.
We have worked on thought-leadership projects for individuals and corporates of all sizes across India, including Delhi, Kolkata, Bangalore and Jaipur.
As a full-service thought leadership agency, we are able to tailor our offering to your unique needs.
Thought leadership strategy. We will set a thought leadership strategy to generate maximum cut-through with your audience, whether that's investors or customers. Our activity will include identifying core topics for commentary as well as developing an appropriate tone of voice.
Indian & global media coverage. We will run high-impact media campaigns across India. Our media activity targets national newspapers, regional publications, as well as top radio and TV broadcasters. Our campaigns focus on both leading Indian news titles as well as key international publications.
LinkedIn strategy & social media management. We will run thought leadership campaigns to build your presence on LinkedIn and other social media platforms. Our activity includes drafting compelling content, driving quality engagement, and increasing your following among your target audience – while putting your best foot forward as a company or executive.
Video content & executive photography. We will produce, shoot, and edit high-quality thought leadership videos as well as new executive photography to accompany your PR campaign. Our in-house multimedia team visits India quarterly, meaning that we can capture this content in-person. We also increasingly leverage remote capture to generate high-quality video content quickly.
We have been supporting clients in India for more than a decade, and have been behind some of the country's most successful profiling campaigns.
Over that time, we have supported clients across almost every region and every industry. Regardless of whether you're a leading law firm in Delhi or a fast-growth tech start-up in Bangalore, we will know what will work best for you.
They understand the Indian market, and they know what it takes to grab the attention of a professional. They captured by tone of voice, & turned it into high-quality content.
While thought-leadership is all about raising your profile through insight-driven content, we can tailor our approach to your most important audiences.
That means, whether you're looking to build visibility among customers, investors, regulators, or otherwise, we can customise our strategy to your unique needs.
A selection of the services that we provide to our clients in India include...
Thought leadership strategy • Market analysis & insight generation • Strategic positioning • Narrative development • Media pitching • Interview set-up • Coverage generation • Broadcast interview coordination • Op-ed & column pitching • Content writing • LinkedIn support • LinkedIn growth • Social media management • Thought leadership videos • Executive photography • SEO
Law firm in Delhi. A partner at a leading law firm based in Delhi wanted to position himself as an expert on infrastructure finance, specifically raising private finance to build large telecoms infrastructure, with a view to building credibility among large telco companies and securing legal mandates.
Fintech start-up in Bangalore. The founder of a high-growth consumer finance start-up in Bangalore wanted to build their profile on the international stage as a leading voice on the emerging tech and fintech ecosystem in India in advance of a Series C fundraise, with a view to building strategic visibility among leading VC funds in India, Silicon Valley, and the Middle East.
Film producer in Chennai. A noted film producer in Chennai wanted to become a leading advocate for the growing international appeal of Bollywood content in markets outside of India, especially in the US, with a view to putting herself on the radar of the largest streaming companies, such as Netflix and Amazon Prime.
Textile manufacturer in Jaipur. A large textile manufacturer in Jaipur wanted to position themselves as an outspoken leader on environmentally-friendly production processes among large textile buyers and retailers in Europe and North America, with a view to securing more inbound orders and demand.
We are experts at thought leadership, but we are truly national and global in our reach. We are as comfortable running thought-leadership campaigns in Delhi and Bangalore – as we are in Chennai and Chandigarh.
We are a one-stop-shop for you PR & thought leadership needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
