Our multimedia producers plan, capture, and edit all client shoots for the agency that appear in media coverage and across social media.
The work is highly creative and rewarding, yet no doubt time-intensive, as the team faces the challenge of producing work to a consistently high standard while adhering to tight deadlines.
To better understand the role, we recently sat down with Isaac Raymond, who works for clients within the tech division of the business, for a chat.
Isaac Raymond (IR): My work at Profile is ever-changing, which helps keep the environment engaging.
Most days, the main focus will be editing photos and videos for media coverage, social-first-focused LinkedIn snippets, Instagram reels, and video montages for our client's websites.
Every so often, I'll go out on a client shoot to refresh a client's multimedia or capture a whole bank of content for a new client entirely.
Alongside the shoots and editing, I spend a lot of my time organising shoots to ensure they go smoothly. This means location scouting, scheduling, and planning my shot list.
Creating this content, often with a fast turnaround, has proven to be great for honing a keen eye for detail, which is vital when producing high-quality multimedia content.
IR: We recently completed a three-day shoot in Dubai for a client, which involved multiple locations, setups, and fast turnarounds.
The project also required extensive pre-production planning to secure permits and permissions for filming and photography in specific areas of the city.
The result was a series of shoots that met our high standards while providing a valuable learning experience. I’ve now become much more confident shooting content in a foreign setting.
IR: We are seeing more businesses using AI within their social-first content, whether that be vertical short-form videos, graphics, or photos.
Although this can save time considerably, I feel we should use AI with caution.
By all means, generative AI should be embraced as a new tool since it isn't going anywhere. However, that is the only way we should see it, not as a replacement for human-created content.
AI's potential lies in assisting organic content creation, whether by streamlining the planning process or reducing errors in graphics design.
We should view AI similarly to the advent of digital cameras or editing software, which superseded analog forms of shooting and editing.
IR: It's an exciting time for multimedia creation right now!
As the medium evolves and industries realise the importance of multimedia for their companies and executives, we will continue to see an increase in innovative content creation.
Because of this, performing well on social media with thought leadership videos is becoming increasingly competitive as more companies and CEOs vie to get noticed.
This isn't helped by global attention spans waning as past-paced content consumption increases.
On the positive side, we will see a vast uptick in the quality of multimedia content as producers up their game to stand out. At the same time, talented juniors will be given more opportunities to shine.
While I expect producers to experiment more to differentiate themselves, companies need to be wary of overcomplicating their content, which can often distract from the message you are trying to communicate.
IR: I have a mix of passions outside work.
However, most of my time is focused on screenwriting for short films, which I have been working on for a few years since studying screenwriting and directing at university.
I produce and direct most of these scripts into short films, which I shoot with a great crew of other industry professionals.
I find this creative process highly beneficial for my work at Profile, as there is always room to improve how I shoot, direct clients, and strategically edit.
IR: I create multimedia content for high-profile and industry-leading executives to help them communicate their thought leadership directly and more credibly.