It has never been more difficult to stand out as a technology business or tech leader, especially in the b2b space. We have run thought leadership & PR campaigns for some of the world's biggest tech corporates & fastest-growing tech start-ups.
As a tech business, thought leadership content & insight-driven media coverage is a proven way to build brand awareness, secure more customers, raise investment and, ultimately, accelerate growth.
We have worked with tech businesses for more than a decade. Over that time, we have built a tried-and-tested method to raise the visibility of tech companies and their leadership teams through a blend of content creation, social media, multimedia production, and media coverage generation.
We are a fully-integrated agency, meaning that we can provide everything that you need in one place. Whether you're only getting started with your tech PR strategy or you're already well-known within your field, we can tailor our support to your needs.
As a full-service tech thought leadership specialist, we provide everything that you need to run a successful PR and communications campaign in a single place.
Tech thought leadership & PR strategy. We work with tech businesses to set their thought leadership strategy. This will involve identifying the key topics where you can add insight, preparing key spokespeople internally, undertaking research, setting your positioning strategy, lasering in on your audience, and setting your tone of voice.
Technology content creation. We will turn your insights in a blend of different engaging content, which can be leveraged across all marketing channels. This content will include blog articles, written interviews, white papers, case studies, and much else besides.
PR & media for technology businesses. We will secure high-quality, top-tier media coverage for your business and leaders through coordinated media engagement. We work across all streams of media, including TV, radio, online, and print. We have strong relationships with key technology trade publications as well as global business publications.
Social media for tech firms. We are specialists at running the social media accounts of tech businesses and their key management team members, with a special focus on LinkedIn. This involves preparing content calendars, setting strategy for social media, optimising accounts, and driving up engagement and follower numbers.
Multimedia production. We produce and edit high-quality thought-leadership style videos for use in media engagement and social media campaigns, giving you the opportunity to showcase your tech insights in an engaging and visual format. Our dedicated multimedia team also coordinates executive photography sessions.
We have supported tech businesses, scale-ups, and start-ups for more than a decade. We have also worked across all aspects of the tech ecosystems – from AI to healthtech to fintech to gaming.
We understand the unique challenges that tech businesses face – as well as the speed with which they operate. We have deep legs in the tech space, so you do not need to waste time explaining your business to us. We will get it from Day One.
Whether you're a tech giant needing additional thought leadership support or a fast-growth tech start-up looking to raise investment, we will be able to tailor our offering to your unique needs.
We also operate globally. While we are based in London, the vast majority of our clients are in the US, Middle East, and Asia, and we have strong relationships with key tech publications and networks around the world.
As an agency, our heritage is securing media coverage and generating high-quality PR. Since then, we have evolved to become a specialist thought-leadership agency.
We know the tech media landscape intimately, and we know how to craft high-quality, impactful media stories with the ability to really cut through and generate media buy-in.
Not only do they know they media – they understand it. They were not afraid to tell us directly when a story was not going to work. It saved us a huge amount of time.
These days, it is not enough to simply know a journalist personally. Instead, you need to be able to build strong, impactful insight-driven stories that can reverberate across all channels.
As a full-service corporate thought-leadership agency, here's a sampling of our services...
Thought leadership strategy • Positioning strategy • Narrative development • Insight identification • Content creation • Blog writing • White paper drafting • Media pitching • Op-ed pitching • Interview pitching • Press release drafting • Press release distribution • Broadcast pitching • Multimedia production • Executive photography • LinkedIn management • Social media strategy
Over recent years, we have worked with a broad spread of different tech companies and technology leaders.
Fintech start-up. A large consumer fintech start-up wanted to build their thought leadership profile as a leader on safeguarding customers' financial wellbeing as well as helping them build up personal savings, with a view to generating goodwill and positivity among political decision-makers and regulators.
Enterprise tech giant. A 10,000-person enterprise tech corporate based in Seattle wanted to showcase their thought leadership on helping the world's biggest publicly-listed companies build up their data and cybersecurity resilience, with a view to building brand awareness and securing more clients.
AI leader at a retail giant. The CTO at a leading international retailer wanted to position themselves as the global go-to expert on the use of AI in retail and ecommerce, with a view to enhancing the reputation of their employer as well as attracting top talent to the technology division of the business.
Defence tech start-up. A high-growth defence tech start-up wanted to position themselves as a leader in the emerging satellite technology space in advance of a large, significant Series B fundraise, both to attract more investment as well as increase their valuation.
We are experts at running tech PR & comms campaigns, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a single place for your tech content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Corporate thought leadership is the process of raising the profile of a company brand through insight-driven content that positions the business as a leader within their sector. Effective corporate thought leadership can raise the profile of a business among customers, employee, investors, and other stakeholders.
Corporate thought leadership is a very effective way to drive awareness of a company (and position that business as an expert) among existing and potential customers, investors, recruits, and other stakeholders. In fact, our research shows that companies that are recognised as thought leaders recruit better, sell more, raise more investment, and grow faster.
The key parts of corporate thought leadership include setting the strategy; identifying topics; turning insights on those topics into content, such as articles, case studies, videos, and otherwise; and getting that content into the hands of your audience through PR, social media, and otherwise.
The cost of a tech thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
