Our work

Wonder & Awe.

Founded by two serial entrepreneurs, Wonder & Awe (previously SupplyDrop) is a fast-growth e-commerce start-up that pioneered themed gift boxes for personal and corporate gifting.

SupplyDrop package

Launched in 2020, Wonder & Awe (previously SupplyDrop) pioneered online gifting, and saw rapid growth during the midst of the pandemic. The start-up launched same-day delivery across South East England, and same-hour delivery in London.

The start-up was launched by two former online entrepreneurs who had previously held senior roles at ASOS and Laura Ashley.

SupplyDrop started working with Profile following the pivot of the co-founders' existing businesses during the pandemic.

Working closely with the leadership team, Profile set the strategic positioning of the co-founders, refreshed their digital profiles, and coordinated a media campaign to accompany the launch of the new brand.

Key successes included reshaping the existing narrative online and securing feature coverage in the technology media and The Scotsman.

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