Rachel Lowe is one of the UK's most successful female entrepreneurs, having created the Destination series of board games. In recognition of her services to enterprise, she was awarded an MBE in 2009.
Lowe launched the Destination London board game in 2004 at Hamleys. It famously became the store's best-selling board game that year, outselling both Monopoly and Twister.
Lowe started working with Profile to support her profiling alongside the launch of her latest business, Rachel Lowe Games & Puzzles.
Working closely with Lowe, Profile set the strategic direction for the launch, prepared Lowe for media engagement, and undertook an audit of her current positioning.
Key highlights included refreshing Rachel Lowe's digital profile with additional content and securing a top-tier interview with Forbes.