We run executive positioning campaigns for the world's most well-known executives. Our work blends positioning strategy, media engagement and PR, social media, and multimedia production.
As an executive, your profile says a lot about you – and your company.
Executives are a company's ambassadors. And effective executive positioning can be leveraged to get in front of customers, build confidence with capital markets, attract talent, and, ultimately, drive growth.
We provide full-suite executive positioning and executive profiling solutions to C-Suite executives, taking care of every aspect of your public profile and positioning strategy.
Executive positioning strategy. We will carve out a clearly defined and distinctive position for you that helps you achieve your personal and professional ambitions.
Media coverage and public relations. We will secure appropriate, relevant media coverage in publications that support and cement your positioning, whilst coaching your through the media engagement process.
Stand-out executive videos and photography. We will capture high-impact videos and multimedia content that puts your executive positioning front and center, and frames your positioning in a visual way.
Social media for executives. We will draft insight-led content for your social media accounts that strike the right chord with your audiences, whether that's potential recruits or investors. We have a particular strength managing LinkedIn accounts.
We have worked with executives at all levels of a business. Whether you're a CEO, Board Member, CTO, CFO, CMO, or a rising star, we know how to put your best foot forward.
Our experience spans all parts of the world, and all industries. We're as comfortable supporting the CEO of a Silicon Valley tech giant, as we are assisting the CMO as a boutique distillery in Scotland.
They built a profile that supported the goals of the business. I was worried about finding the right tone on LinkedIn, but they nailed it from Day One.
Our experience includes property, construction, finance, FMCG, manufacturing, agriculture, tech, and everything in-between.
To give you a taste, our executive positioning experience includes...
CEO positioning • Leadership positioning • Multimedia strategy • Executive photography • Executive video production • Media training • Press release drafting • Press release distribution • Interview pitching • Podcast pitching and preparation • Broadcast pitching • Journalist network building • Media tracking • LinkedIn management • Twitter management • Social media writing • SEO
For more than a decade, we have worked alongside some of the world's best-known C-Suite leaders, helping them leverage the power of their profile to deliver business results.
Rising star CTO. We strengthened the profile of the CTO at a tech unicorn to put them in a position to secure a top CEO position at a large listed business.
C-Suite at PE-backed manufacturer. We built the profiles of the CEO, CFO, and CMO at a high-growth manufacturer, with a view to maximising the multiplier on the eventual listing of the business.
Mission-led CEO. We positioned the CEO of a top-10 US energy company as a leader on ESG and sustainability with a view to driving recruitment, partnerships, and growth.
We are experts at supporting executives, but we are global in our reach. We are as comfortable running executive positioning campaigns in London and Los Angeles – as we are in Singapore and Santiago.
We are a one-stop-shop for your executive positioning needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Executive positioning is the process of associating a C-Suite executive with certain strategic business and personal traits. This is done through producing and promoting content, such as media coverage, multimedia content, and social media.
Executive positioning can help a company and its C-Suite distinguish themselves and command the confidence of certain audiences, including recruits, investors, partners, customers, and other stakeholders.
An executive positioning exercise will involve defining how you want your public profile to be framed; turning that positioning into compelling, engaging content; and then getting it into the hands of your audience through public relations, social media, and advertising.
The cost of an executive positioning campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
