We are a thought leadership agency, with extensive experience in technology and IT. Our support includes positioning and strategy, PR & media coverage generation, social media activity, and video production.
As a tech business or technology executive, thought leadership is an effective way to establish your credibility among your most important audiences, whether that's customers, recruits, investors, regulators, or other stakeholders.
Whether you're an established b2b tech business or fast-growing fintech start-up, our research shows that firms that are recognised as thought leaders grow faster, recruit better talent, secure more investment, and even command a premium on their valuation.
We are able to execute campaigns for technology businesses as well as IT executives themselves, tailoring our approach to your unique needs.
We are a full-service IT thought leadership agency, meaning that we can support you through every stage of the campaign cycle.
Tech thought leadership strategy. We will work with you to put together the best strategy to showcase your technology expertise, including identifying the right topics, finding the best tone of voice for your audience, and aligning the strategy with any corporate news that you have coming down the track.
PR & media for the IT press. We will secure appropriate, strategic, and high-profile media coverage that demonstrates your tech knowledge. This may be in the form of interviews or columns with international, national, or trade media, or opportunities with broadcast platforms, such as TV, radio, or podcasts.
Social media for tech leaders. We will leverage your social media channels, with a principle focus on LinkedIn, to build your profile as a tech thought leaders. Our end-to-end support includes setting your social strategy, drafting social media posts, and growing your audience.
Videos & multimedia for thought leadership. We will produce, shoot, and edit videos that showcase your tech thought leadership for viewing on YouTube, LinkedIn, and elsewhere. Video is one of the most powerful ways to establish your credibility in the technology and IT space.
B2B tech thought leadership strategies. If relevant, we will deploy all the relevant thought-leadership strategies that work especially well for b2b audiences, including LinkedIn-first strategies, driving coverage in b2b trade publications, and producing videos that can be used in a corporate b2b sales context.
With more than a decade of experience running thought leadership campaigns, we have coordinated campaigns for every type of executive or business.
So, whether you're the CEO of a B2B SaaS business or the founder of a fintech start-up, we know how to tailor our approach to your unique needs.
They know b2b tech thought-leadership like the back of their hand. They are experts at securing media. They get the job done, so we don't have to worry about it.
We have deep links with all wings of the technology media. Whatever aspects of the tech ecosystem you occupy, we will know how to secure appropriate and high-value coverage that is consumed by your core audience.
We have experience supporting tech businesses worldwide. So whether you're raising VC funding in San Franciso or managing an enterprise tech business in London, New Delhi, or Singapore, we will know how to customise our approach to your unique needs.
To give you a taste, our thought leadership support for tech companies includes...
Positioning • Thought leadership strategy • Insight identification • Tone of voice development • Research & analysis • Polling & surveying • Press release drafting • Press release distribution • Interview pitching • Op-ed drafting • Broadcast pitching • Podcast pitching • Social media management • LinkedIn management • LinkedIn growth • SEO
We have tailored thought-leadership campaigns for just about every type of tech business to achieve a variety of different objectives.
Founder at a medtech start-up. The founder of a high-growth medical technology start-up wanted to run a high-impact thought leadership campaign on how AI could transform diagnostics, with a view to raising a multi-million-dollar seed investment round and increasing credibility among top industry talent.
B2B enterprise SaaS provider. A high-profile B2B SaaS business that provides cloud computing services to blue-chip enterprise clients wanted to raise their profile as experts on the global digital infrastructure needed to support remote working, work-from-home practices, and distributed team management.
SVP at a global tech giant. The SVP of a multinational NASDAQ-listed tech business wanted to raise his profile as a leading voice on the use of AI and big data in agriculture to run alongside a sales campaign to sell more of their services to large, international agricultural clients.
High-growth cybersecurity consultancy. The senior management team of a high-growth cybersecurity consultancy wanted to raise their profile as experts on managing evolving cybersecurity risks, including deepfakes, firmware attacks, and DDoS attacks, with a view increasing visibility among potential corporate clients.
Consumer fintech start-up. A direct-to-consumer fintech start-up wanted to run a thought-leadership to campaign showcase how technology could be used effectively to support saving for retirement, with a view to securing broad national and international coverage as well as driving interest in the app on social media.
We are experts at running IT thought-leadership campaigns for executives, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns for tech companies in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your tech thought-leadership content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Tech thought leadership is the process of raising your profile as a business (or individual) through highlighting your insights and knowledge on technology topics. This might include producing case studies, writing articles, securing press coverage, or producing videos and other multimedia content.
Thought leadership can be a very powerful tool to highlight your expertise as a technology business. In fact, our research shows that tech businesses with a strong track of thought leadership grow faster, hire better talent, raise more investment, and even command a premium on their valuation.
Technology thought leadership will usually involve identifying a topic to share insights on; turning these insights into content, whether that's case studies, articles, podcasts, or videos; and, then, getting this content in front of your most important audiences through a blend of PR, social media, and paid promotion activity.
The cost of a tech thought leadership campaign will vary with the breadth and intensity of the campaign. Campaigns with Profile start at £4,500 per month for a minimum of a 6-month period to make a difference.
