Quality media coverage sets apart a truly successful thought-leadership campaigns. Not only does third-party media coverage introduce you and your ideas to new audiences, it acts as a mark of credibility and influence.
At Profile, we have built a specialist media engagement team, responsible for securing appropriate and high-profile coverage during all our thought leadership PR campaigns. Our in-house team builds on our company's decade-long experience in global media engagement.
We secure coverage in the publications that your target audience will read and respect. Not all coverage is equal. Instead, you need to secure media coverage and engage journalists who are trusted by your audience. We put in the hard work to identify those publications that could really make a difference to your profile.
We pitch you to journalists to showcase your story and insights in the right way. Whether it is an extended interview that tells your story or a column that translates your views in words, media coverage is an effective way to showcase your opinions and add personality to your profile. We blend industry, national, and magazine coverage.
We work with TV and radio producers to get your story and views on air. Broadcast is still one of the most powerful formats to communicate. Not only does broadcast continue to have a huge audience, but it is able to communicate your tone of voice and personality in a way that simply is not possible in newspaper and magazine coverage.