Good morning. As you might have seen, cyber-attacks continue to dominate global headlines.
You're bound to be cautious of the risks posed to your business. But could this actually be an opportunity for thought leadership too?
As public anxieties rise, journalists will be eager to hear how executives are protecting their businesses to help minimise risks for others.
With recent events like the Olympics facing as many as 140 cyber-attacks, a 17-year-old hacking transport for London, and manufacturing now revealed as the most exposed sector, the global spotlight on this issue is already huge – so why haven’t more leaders shared their insights?
By becoming an authoritative cybersecurity voice, executives will benefit from improved visibility, greater trust, and stronger stakeholder relationships.
They only need to pitch to the right publications with a compelling perspective.
Since this is not always easy, Profile has written a new article outlining five of the best outlets to contact, along with our key tips. Do give it a read.
If you enjoyed this newsletter, check out our recent discussion concerning how thought leadership can boost recruitment.
This is an extract from one of Profile's recent email newsletters. Packed full of practical lessons, the once-a-month email provides guidance on running successful thought leadership campaigns.