Profile, the challenger thought leadership agency, has today revealed a new slogan as it seeks to position itself as the global go-to agency of choice for executive and corporate thought leadership campaigns.
The new slogan, Your Thought Leadership Partner, captures the agency's updated focus on the full range of thought leadership services and content creation services, including strategy, PR & media, social media, and multimedia.
Launched in 2023 with an initial focus on executive profiling, Profile has since expanded its service offering to include executive thought leadership, b2b thought leadership, and corporate thought leadership.
This updated slogan captures the fact that we are now able to offer clients, both individuals and companies, with the full range of thought leadership services in a single place.
Over the last 12 months, the business has also developed its technical capabilities, building on its heritage in PR and coverage generation. Its technical expertise now extends to multimedia and social media, with a focus on LinkedIn activity.
Earlier this year, the agency divided its operations into two specialist industry-specific teams, focused on finance, real estate, industrials, technology, professional services.
Jordan Greenaway, Commercial Director at Profile, said: "This updated slogan captures the fact that we are now able to offer clients, both individuals and companies, with the full range of thought leadership services in a single place.
"This is a natural evolution for the business as we broaden our services from positioning executives as thought leaders – to positioning whole businesses as innovators in their own right.
"The demand for thought leadership-style approaches has exploded, and we have tooled ourselves up with the skills, people, and technical capabilities to compete with the biggest agencies out there.
"We know that we are smaller than some of the other players, but our challenger status enables us to move quicker, experiment more, deliver a better client service, and, ultimately, bring a fresher and more energetic approach to our clients. Our clients like the fact that we're a challenger agency."
Sam Patchett, Client Director at Profile, said: "One of the focuses over the last 12 months has been building a best-in-class team, and we're proud to have attracted talent away from other rival agencies. These recruits have been drawn to the business because of our growth appetite and desire to do things differently.
We are nipping at the heels of the bigger players, and it's clear that bigger clients like the option of working with a younger fresh-faced agency.
"Over recent months, we have been approached by larger international clients as we scale our operations, and start to compete with the very biggest agencies in the market.
"I have been surprised by the demand among these big clients for a thought leadership agency that is agile, thoughtful, strategic, and young. We are nipping at the heels of the bigger players, and it's clear that bigger clients like the option of working with a younger fresh-faced agency."