We run high-profile thought-leadership campaigns for executives, company leaders, and management teams. Our expertise spans strategy, content creation, media coverage, social media, and multimedia production.
Executive-led thought leadership campaigns are a powerful way to establish your expertise and know-how within your industry, as well as raise the profile of your organisation.
A savvy executive thought-leadership campaign can help accelerate growth, attract new customers, retain existing ones, raise investment, poach top talent, and, even, command a higher company valuation.
We are a full-service agency, meaning that we are able to support you with all aspects of your thought-leadership activity – from strategy through to execution.
Internally, we have specialist teams that focus on positioning, content creation, PR & media engagement, social media, as well as multimedia production.
We offer executives, CxOs, VPs, and company leaders with a single, go-to agency to organise, design, and execute result-driven thought-leadership campaigns and executive branding strategies. We provide an end-to-end service.
Thought leadership strategy. We will sharpen a thought-leadership strategy to showcases your expertise and engage your audience. This strategy will take into account your individual objectives, audience, as well as short-term and long-term goals. This may involved identifying a list of topics for thought leadership, insight generation and research, as well as setting a specific tone of voice.
Thought leadership content. We will turn this strategy into a blend of content to engage your audience, including blogs, written interviews, white papers, case studies, and thought pieces. We will ensure that you have a consistent stream of high-quality, insight-driven content for all your marketing streams.
Media coverage and PR for executives. We will secure high-value, strategic media coverage with newspapers, magazines, and websites, giving you an opportunity to demonstrate your leadership and share your insights. Our media reach includes TV, radio, podcasts, online, and print coverage. We will manage all PR opportunities to completion, whether it's writing comment articles on your behalf or providing you with media training in advance of interviews.
Thought leadership on social media. We will directly manage your social media accounts, with a focus on LinkedIn, which is the best-performing network for social media content. This will involve setting your social media strategy, drafting social media content calendar, layering on ad hoc activity, as well as growing your following and engagement levels.
Executive speaking opportunities & awards. We will build your speaker calendar for the year ahead, identifying the right conferences for your positioning, pitching you into the events, and preparing you for any speaking opportunities. We can also put your executive team forward for appropriate and strategic awards to enhance their industry positioning.
We have worked with all types of executives. We tailor our approach to the individual client, whether you're the EVP of a multinational conglomerate or a rising star within a fast-growth start-up.
We know what it takes to support busy, time-poor executives. We will take as much of the heavy lifting from you, ensuring that all your streams are regularly, consistently populated with content that makes the right impression with your audience.
We work across all industries, which a special focus on b2b audiences. We have particular depth of experience in the technology, real estate, finance, professional services, consulting, and industrials sectors, meaning that we able to get up to speed with briefs within these sectors quickly.
I'm always surprised by the number of journalists or industry peers who are interested in what I have to say. I put that down to Profile's ability to find topics that people are genuinely interested in.
We are also a truly global agency, with clients across Europe, North America, the Middle East, and elsewhere around the world. We are able to tailor our thought leadership content and approach to different target markets, ensuring that we make the right impression with your audience.
We were originally founded as a media relations firm, focused on securing strategic media coverage for our clients. We have since developed into a full-service thought-leadership agency blending strategy, PR, social media, and multimedia production.
We bring our heritage in media relations to all aspects of our work: we ensure that all the content that we prepare for clients capture their insights in a punchy, story-driven format with the ability to really command the attention of their core audience.
They really understand the media. They know what it takes to pitch stories to a journalist and get buy-in, and they held my hand tightly throughout the process.
We have deep extensive relationships with all wings of the media, with a special focus on international business and finance titles. We have also crafted stories for all major titles in the industry trade press and prepare clients for leading broadcast interviews.
To give you a sense of our breadth, our executive thought leadership expertise includes...
Thought leadership strategy • CEO positioning • Leadership positioning • Multimedia strategy • Thought leadership content • Executive photography • Video production • Media training • Press release drafting • Press release distribution • White paper production • Blog posts • White paper production • Interview pitching • Podcast pitching • Broadcast pitching • LinkedIn management • Twitter management • Social media writing • SEO • Executive branding
Our experience working with executives and C-Suite team members spans a decade. Over that time, we have supported execs at all stages of their careers, including:
Listed pharmaceutical giant. The CTO of a medical company wanted to be positioned as a leader on pharmaceutical innovation and new AI-driven drug discovery methods, with a view to signing new partnerships with academic institutions as well as commanding investment confidence.
Fast-growing e-commerce start-up. The founder of a fast-growing VC-backed tech start-up wanted to be positioned as someone who was driving forward new, disruptive forms of e-commerce in advance of a Series C fundraise to raise the visibility of the company among investor as well as support their valuation ambitions.
Multinational law firm. The CHRO at a large international law firm wanted to position themselves as a forward-thinking, progressive leader on hiring and working practices to boost recruitment and give themselves an edge among graduate hires.
We are experts at running thought-leadership campaigns for executives, but we are truly global in our reach. We are as comfortable running thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your executive thought-leadership content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Executive thought leadership is the process of raising the profile of C-Suite executives and, by extension, their companies through creating insight-driven content to showcase their expertise. This process usually leverages a combination of public relations, multimedia content creation, and social media.
Companies with visible, well-known leadership teams grow faster, attract better talent and more investment, and even command a premium on valuation. Audiences are increasingly looking to the people at the top of companies for insights and leadership.
The key parts of an executive thought leadership campaign include identifying a key insight or thought-leadership angle, turning that angle into compelling content, and getting this content into the hands of an audience through public relations, social media, and advertising.
The cost of an executive thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
