Our Content Manager, Rhys Marks, recently wrote for B2B Marketer, urging brands to prioritise sustainable branding above all else.
His key points:
Sustainability is a pressing issue companies need to prioritise for the sake of their reputation, above all else.
As major banks have shown, rejecting sustainability can unknowingly strengthen competitors.
It's time that more leaders acted as flagbears, addressing prominent industry challenges and inspiring others to take sustainability seriously, too.
By becoming thought leaders, executives and their brands would be better positioned to weather future crises and shape how we tackle the environmental challenges ahead.
Read the full article at B2B Marketer here.