The banking sector is a vital part of the global economy that continues to evolve to keep up with an ever-expanding population, navigate economic turmoil, and innovate with the latest technology.
In this article, we explore 41 of the most important banking statistics you need to understand current trends, market shifts, and future projections.
They might come in handy to improve your organisation and stand apart from any competition.
In 2024, global banks generated $7 trillion in revenue.
Barclays remains the most popular bank in the UK, with over 48m customers. Meanwhile, HSBC is the largest UK bank by market cap, with £132.61bn.
Capital One is the most popular bank in the US among 58% of customers.
However, JP Morgan is the largest bank in the US and World with a market cap exceeding $678bn.
Online banking is expected to account for over 90% of banking interactions globally in 2025, signalling a major shift toward digital-first interactions.
Even emerging markets are experiencing a 30% annual growth in mobile banking adoption.
This growth has largely been influenced by the pandemic with mobile banking usage increasing by 20% during the crisis.
By 2027, 64.9 million mobile bank users will be Millennials, while 52.5 million will be Gen Z.
Of those using mobile banking apps, 45% primarily use their apps to pay bills.
55% of mobile banking users prefer apps that offer personalised financial insights and recommendations.
1 in 2 Americans still use debit cards as their primary payment method.
In less than a decade, researchers believe the traditional bank will be a thing of the past.
Only 8% of those aged between 55-64 prefer digital-only banks — a demographic traditional banks arguably owe for keeping them in business.
Nubank is the most funded neobank, with $4.1bn.
Meanwhile, Monzo was voted the best provider for individuals and businesses in Britain in 2024. Around 80% of customers said they would recommend the personal current account to friends and family. Meanwhile, 85% would recommend the business current account to other firms.
Surprisingly, 1% of banks still have no interest in digital transformation despite its wide-ranging benefits.
For instance, banks can save more than 4 minutes per inquiry by utilising AI chatbots.
Online chat technology also has a 66% satisfaction rate among customers.
Research shows that AI increases revenues by exactly 34%.
For these reasons, AI adoption among financial institutions is expected to increase by 61% in 2025.
However, there are concerns about AI replacing up to 50% of banking jobs.
As of 2024, approximately 80% of large banks have either investing in or are exploring blockchain technology and digital asset products to modernise operations.
After the pandemic, the number of cyber-attacks rose by over 200% in the UK.
83% of respondents in the banking, financial services, and insurance sectors view hackers and hacktivists as top concerns amid rising cyber threats.
87% of consumers are concerned about identity fraud, indicating a growing demand for more robust security in banking systems.
By the end of 2025, biometrics in mobile banking will increase by 520% to improve security.
73% of banks recently committed to making their products more sustainable by 2028.
However, sustainable finance represents just 13% of banks' total corporate finance activity, undermining the commitments banks have made.
In the US, the average person has approximately 5.3 bank accounts.
40% of people say fees matter the most when choosing a bank account, while 30% prioritise interest rates, and 15% focus on branch locations.
Among the 65% of consumers using traditional banks as their primary provider, only 66% express satisfaction.
Positive customer experiences are crucial. They influence 75% of customer decisions.
Almost 2 in 3 Americans believe the money in their bank accounts is not keeping up with inflation.
More than 2 in 5 Americans think their bank is taking advantage of them.
Two-thirds of people feel that big banks prioritise profits over supporting savers.
When marketing financial products and services, finding the right audience is ranked as the biggest challenge (52%). Second, is generating traffic to new customers (48%). Third, is keeping up with the competition (44%).
The top content marketing challenges financial organisations face or expect to face are a shortfall of resources (37%), an inability to measure effectiveness (37%), and a lack of budget (36%).
35% of Gen Zs have used social media for financial advice, compared to just 21% of Millennials, as it increasingly becomes a key marketing channel.
London banking jobs have fallen by 80% in seven years despite its reputation as a financial services hub.
However, investment banking roles are expected to rise in 2025, following a 24% increase in investment banking revenue in 2024.
There are about 40,100 investment banking job openings in the US annually, which has the largest investment banking sector.
Proficiency in Excel is a crucial skill for investment banking roles, as mentioned in 24.8% of investment banking jobs posted.
Only 3.5% of investment banking job postings specify remote work options. Could this indicate a shift away from WFH and back to offices?
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