Over the past year, stakeholder confidence across the tech sector has slowly but steadily drained.
Marked by mass layoffs, a decline in VC funding, mounting regulation, and growing geopolitical tensions.
So, whereas outlooks for 2024 were fuelled by AI hype, on the cusp of 2025, leaders face far greater pressures than they did a year ago, all of which are posing significant investment, clientele, and reputational risks.
But while it might feel natural to stay under the radar – especially amid incoming policy shifts across global governments – doing so will only erode stakeholder trust and credibility further, whereas breaking cover and shaping the narrative will actually allow you and your brand to thrive.
Why? Because demand for thought leadership is rife across the sector, with the media shrouded in uncertainty and industry change influenced much easier than you might think.
Through bold predictions, guidance, and practical counsel, tech leaders have what it takes to stand out from the crowd.
And it's not necessarily hard to do, as hinted at in our recent article on IT thought leadership. Do give it a read.
If you enjoyed this newsletter, check out our recent discussion about why ESG should never be seen as a PR strategy.
This is an extract from one of Profile's recent email newsletters. Packed full of practical lessons, the once-a-month email provides guidance on running successful thought leadership campaigns.