Our commercial director, Jordan Greenaway, spoke with Management Today about how start-ups can leverage celebrity investors to boost their brands and secure more coverage.
Summary of the article:
Celebrities are increasingly diversifying their business interests and investing in up-and-coming start-ups and brands.
When they do, it can boost press coverage for a start-up “ten-fold” as well as supercharge their growth.
But businesses must avoid being drawn into celebrity scandals by association or risk damaging their brand value.
In the case of a celebrity investor hit by a scandal, it's better for the business to cut ties with them as quickly as possible and put their values on the record.