We build strong personal leadership brands for C-Suite executives, founders, and other business leaders. Our campaigns integrate brand strategy & positioning, LinkedIn content, media engagement, and video production.
A strong leadership brand is a key competitive advantage for many ambitious businesses.
In fact, a well-positioned leadership brand will help a CEO command the confidence of investors, customers, team members, and other important stakeholders.
Our research shows that companies led by teams with strong personal brands recruit better, raise more investment, and, ultimately, grow faster.
We are a full-service leadership branding agency, providing clients with everything that they might need to build a compelling, strategic personal brand.
Leadership branding strategy. We will set your personal positioning, taking into account your objectives, target audiences, and areas of expertise. In practice, this might involve benchmarking you against other leaders, putting together a brand positioning statement, as well as identifying topics for thought leadership and commentary.
Leadership LinkedIn activity. We will run your social media channels, with a focus on LinkedIn, end-to-end. This will involve putting together LinkedIn posting schedules that align with your leadership brand, as well as coordinating engagement activity to ensure that your account performs as effectively as possible.
Media & PR for senior leaders. We will run media engagement campaigns, securing strategic media coverage and interviews that align with your personal leadership brand. This press coverage will include both comment articles and interviews across trade, regional, national, and international media. Our reach also extends to major broadcasters, and we always prepare our clients for all opportunities with tailored media training.
Videos & photography for leaders. We will shoot photographs and produce leadership-style videos that align with your personal leadership brand for use with the media as well as posting on social media. We will usually capture a blend of editorial-quality photographs as well as edit short video clips of you talking about key, industry topics to showcase your expertise.
As a leadership branding agency that has worked with CEOs and other leaders for more than a decade, we have worked with companies of different sizes across almost every industry across the world.
Whether you're the founder of a high-growth tech start-up or the CEO of a large multinational listed manufacturing business, we will be able to craft a personal leadership brand strategy that works best for you, and puts your best foot forward for your target audience.
They understood that leadership branding is more than just lots of talk & strategy. They turned it into substance with strong outputs, including social media content & coverage.
We are global in our reach, and we're able to customise our strategies for audiences in Europe, North America, and Asia.
As specialists in leadership branding, our services have been built from the bottom up to meet the needs of demanding and time-poor senior leaders.
To give you a taste, our branding experience includes...
Leadership positioning • Leadership brand strategy • Brand development • Leadership brand statements • Thought leadership content strategies • Leadership photography • Thought leadership videos • Media pitching • Press release drafting • Press release distribution • Leadership interviews • CEO broadcast interviews • LinkedIn strategy • Executive LinkedIn • LinkedIn post drafting
We have worked with a number of high-profile CEOs and leaders to build out their leadership brands in the past 12 months.
Founder of a fintech start-up. The founder of a high-growth consumer lending platform wanted to build their tech leadership brand as someone who was driving forward innovation in their industry in advance of a Series C fundraise to drive up their valuation multiple.
CTO of a mid-market pharmaceutical company. The CTO of a large AI-powered drug discovery company wanted to position themselves as someone who could uniquely straddle the worlds of pharmaceuticals, technology, and people leadership with a view to attracting top talent from other competitors.
CEO of a regional bank. The CEO of a large bank in the Middle East wanted to position themselves as a trusted, responsible, commercially savvy pair of hands with clear ideas about business expansion and growth in advance of a high-profile IPO in Abu Dhabi.
Managing Partner of a large consultancy. The Managing Partner at a large management consultancy in Boston wanted to position themselves as an advisor to the largest companies in Europe with a view to driving client acquisition in the Northern Europe markets where they lagged behind other consultancies.
We are leadership branding experts, but we are truly global in our reach. We are as comfortable running executive branding campaigns in London and Los Angeles – as we are in Singapore and Santiago.
We are a one-stop-shop for your leadership branding needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Executive branding is the process of developing a personal brand for a CEO or other executives. This will usually involve developing their personal positioning, creating relevant content, activating their social media channels, and securing them appropriate coverage.
A strong executive brand will support an individual when they are looking for a new jobs or role. Additionally, companies with strongly branded executives grow faster, attract better recruits, and raise more investment.
An executive branding programme will involve defining how you want to be positioned, then turning them into a blend of branded assets and content for social media and media engagement. It may also involve producing multimedia content, securing speaking opportunities, and attaining relevant awards.
The cost of an executive branding programme will vary depending on the scope and intensity of the profile. At Profile, costs for an executive branding campaign start from £4,500 per month for a minimum 6-month contract period.
