In the media: Reputation hits and misses of the week.

Our CEO, Jordan Greenaway, recently wrote for PR Week, reviewing the best reputation hits and misses of the week, including Astronomer's recent crisis response and American Eagle's poorly received campaign.

In short:

• Astronomer softened the scandal involving their previous CEO with humour, only because it, luckily, didn't jeopardise the quality or safety of their product.

• Amid passenger delays, Ryan Air averted the blame by publicly calling for the CEO of NATS (formerly known as National Air Traffic Services) to resign.

• NATS, on the receiving end of the passenger delay crisis, "brought a banana to a gunfight", with a poorly timed, by-the-book apology that did little to settle the backlash.

• American Eagle's controversial ad backfired. An online debate about how the ad, involving Sydney Sweeney, echoed tone-deaf messaging has done more harm than good.

• Lastly, Anglian Water failed to respond to a £62.8m enforcement package proposed by regulator Ofwat. The company's comms team may have finally given up.

Read the full article on PR Week →