Leverage B2B thought leadership to build a powerful lead-gen engine – quickly. Increase company visibility, drive client acquisition, & boost customer loyalty.
Leverage B2B thought leadership to get in front of your target audience – and effortlessly convert that interest into customers. Promote your business through your insights. Set yourself apart from the competition.
Our B2B thought leadership work spans PR, social media, and multimedia. Credit: Profile.
Supercharge your lead-gen with B2B thought leadership.
With Profile's support, get your business in front of the right B2B decision-makers across all channels, including PR, LinkedIn, multimedia, and SEO. Ensure your lead-gen engine works overtime for you – and delivers concrete results. Say goodbye to scattergun marketing – and hit the right people at the right time.
They are a pleasure to work with. I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Say goodbye to losing out to competitors – and tip the balance in your favour.
Give yourself an edge over the competition by strengthening your brand image through B2B thought leadership. Seamlessly establish yourself as the best-known, most-respected B2B solution provider in your market. Give your buyer a reason to go with you – and not a competitor.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
I can't say enough about how effective I thought the team was at raising my profile in my industry. I was impressed by how quickly Profile was able to create a robust public online persona for me. I was also very quite surprised by their ability to get me connected with the media.
Paul Epstein
Emmy-nominated producer
Profile were a pleasure to work with. The team were competent, hard-working, accessible and willing. The most impressive aspect of working with Profile was their thorough understanding of what we have been trying to accomplish.
John Mills
Chairman, JML
Drive B2B leads, grow your brand.
Strengthen your brand credentials with insight-rich content. Don't alienate your audiences with salesy, promotional content. Increase the number of touchpoints with your target market and build deep, strong relationships.
Become the go-to company in your industry. Get seen across all channels, including SEO, media, social, and multimedia. Become omnipresent, especially when your target market needs business-critical insight.
Where we secure coverage
Benefits
Were experts at B2B thought leadership.
Connect with B2B audiences across all channels. Expand your brand reach & visibility.
01
Seamless B2B strategy.
01
Seamless B2B strategy.
Identify your key audiences based on job title and geography. Craft a tone of voice that connects with them. Pinpoint topics and subjects that your audiences are genuinely interested in.
02
SEO-compliant content.
02
SEO-compliant content.
Translate your insights into engaging thought leadership content. Give this content visibility on all platforms where your B2B audiences sit. Drive traffic and awareness through SEO and search.
03
Top-notch media coverage.
03
Top-notch media coverage.
Brainstorm PR and media angles to generate coverage. Manage comment and interview opportunities to completion. Secure TV, radio, and podcast slots to increase reach.
04
Full-service LinkedIn support.
04
Full-service LinkedIn support.
Drive B2B audiences to your social media channels with a focus on LinkedIn. Draft and schedule all content. Coordinate end-to-end management to boost performance, including commenting and liking.
05
Jump off the page – literally.
05
Jump off the page – literally.
Capture executive photography and portraiture to support media and social media activity. Secure high-quality thought leadership videos. Enrich your company's brand with engaging multimedia content.
Customised support
B2B thought leadership for all needs – and all sizes of business.
At Profile, we support B2B firms across all industries, tailoring our approach to their needs. Boost your profile to achieve the results you want.
Independent consultant
Attract B2B clients as a standalone expert and consultant. Set yourself apart from bigger companies.
B2B start-ups
Accelerate growth by building an efficient and powerful lead-gen engine. Pack a punch with B2B audiences.
Mid-market firms
Set yourself apart from your bigger, better-resourced competition. Lean into your positioning as a technical expert.
B2B enterprises
Strengthen brand awareness and deepen brand loyalty. Cement your standing as a true, global industry leader.
B2B thought leadership is the process of raising the profile of a business and its executive team through creating and distributing insight-led content.
Why is B2B thought leadership important?
Insight-led content is in high demand among businesses, so B2B thought leadership is a powerful way to market a B2B business and drive interest in its products and services.
What does B2B thought leadership involve?
A B2B thought leadership campaign will involve defining an insight-driven angles; turning that insight into a blend of content, usually across media, blog posts, research, reports, podcasts, and videos, and social media; and then getting that content in front of your target customers and clients.
How much does B2B thought leadership cost?
The cost of a B2B thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
