We have worked with b2b businesses of all sizes to run thought-leadership campaigns. Our expertise spans strategy, public relations, content creation, multimedia production, and social media.
Thought leadership is one of the best ways to strategically raise your profile, highlighting your expertise and experience to customers, investors, partners, and other audiences.
Businesses and executives with well-crafted thought leadership profiles are more successful at achieving their objectives. Our research shows that thought leadership campaigns help businesses grow faster, recruit better, raise more investment, and even command a hight valuation.
We manage thought leadership campaigns for business-to-business (b2b) firms from start to finish. Our work spans thought leadership strategy all the way through to execution.
Thought leadership strategy. We will find a credible thought leadership angle to build your profile around. This angle will be relevant, timely, and dovetail with your business priorities.
Thought leadership PR. We will secure high-profile, highly relevant coverage for your business and executive team across all forms of global media, including online, print, broadcast, and podcasts.
Thought leadership on LinkedIn and social media. We will manage your social media channels end-to-end, writing, posting, and promoting content on LinkedIn, Twitter, and elsewhere that showcases your insights in the most engaging and compelling way.
Videos for thought leadership. We will create punchy multimedia content to add depth to your thought leadership profile and showcase your insights in a visual way. Our expertise spans video, photography, and podcast production.
We have worked with b2b businesses for more than a decade.
We know the unique needs and requirements for an effective b2b thought leadership campaign, and the importance of getting the tone and style right for your audience.
We have worked with b2b companies across almost all industries. So, whether you're a tech start-up operating in the SaaS space, or a large multinational consultancy or law firm, we know what will work best for you and your business.
We wanted to set ourselves apart from the rest of the field. We know that our expertise and insight was our main differentiator, but we didn't know how to show that to our customers and partners. Profile ran a campaign that delivered on all our KPIs.
We are truly global in our approach. We are specialists in thought leadership rather than specialists in a single geography. We have supported b2b companies in Europe, North America, the Middle East, Asia, and elsewhere around the world.
To give you a taste, our thought leadership support includes...
Thought leadership strategy • Executive positioning • Narrative development • Leadership branding • Executive photography • Multimedia production • Podcast production • Executive videos • CEO media training • Spokesperson training • B2B press release drafting • Media and interview pitching • Coverage generation • TV and radio pitching • LinkedIn strategy • Twitter strategy • Social media management
For more than 10 years, we have had the opportunity to support b2b companies of all sizes and types. Every company has a different priority and objective.
Global technology consultancy. A well-known global consultancy wanted to be positioned as an expert on digital transformation to build confidence among potential clients and drive in-bound interest in their services.
US clothing retailer. A multinational retailer wanted to be positioned as a leading expert on ESG-compliant procurement and sustainable supply chains to support the ESG credentials of their business and reassure investors.
Medtech start-up. A fast-growth healthtech business wanted to be positioned as an experienced industry specialist with a maverick, disruptive streak in advance of a large Series C fundraise.
London-based asset manager. A wealth management business with $10 billion AuM wanted to be positioned as a cheerleader for emerging markets investment, with a view to increasing their share of voice within the media and on social media.
We are experts at working with b2b firms and their executives, but we are truly global in our capability. We are as comfortable running thought leadership campaigns in London and Los Angeles – as we are in Singapore and Santiago.
We are a one-stop-shop for your thought leadership requirements. We have worked with b2b firms for more than a decade, and our award-winning experience spans traditional media, social media, and multimedia.
B2B thought leadership is the process of raising the profile of a business and its executive team through creating and distributing insight-led content.
Insight-led content is in high demand among businesses, so B2B thought leadership is a powerful way to market a B2B business and drive interest in its products and services.
A B2B thought leadership campaign will involve defining an insight-driven angles; turning that insight into a blend of content, usually across media, blog posts, research, reports, podcasts, and videos, and social media; and then getting that content in front of your target customers and clients.
The cost of a B2B thought leadership campaign will differ depending on the scope and intensity of the campaign. At Profile, our b2b thought leadership campaigns start from £4,500 per month, with a minimum 6-month contractual commitment.