Earn attention in crowded markets. Build trust with senior decision-makers. Use your expertise to generate leads, drive conversations, and influence buying decisions.
In B2B, decisions take time and trust drives everything. Buyers don't respond to sales pitches. They respond to insight. That's why thought leadership is essential. It's how businesses position themselves as the clear choice before the pitch even begins.
Our B2B thought leadership services help you engage the people who matter, whether it's CEOs, CFOs, or CTOs. Whether you're operating in SaaS, professional services, or supply chain, we turn your expertise into influence that accelerates commercial outcomes.
I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Put your expertise in front of the people who buy.
Create content that answers your buyers' biggest questions. Position your team as trusted advisers before a formal conversation even starts. Influence key stakeholders across every stage of the B2B decision-making cycle.
Build visibility that fuels the sales pipeline.
Use targeted media coverage, expert-led content, and digital visibility to generate inbound interest. Support commercial teams with reputational strength that opens doors and drives momentum. Own the conversation around your niche. Lead with substance, not slogans.
The team at Profile are a pleasure to work with. They are extremely professional and dedicated to achieving the objectives that we agreed with them.
Founder, 25 Degrees
We understand B2B thought leadership inside out.
We specialise in turning complex expertise into compelling narratives that drive results. We've helped clients win enterprise contracts, influence procurement processes, and elevate their standing in specialist markets. In B2B, we don't just add noise. We add advantage.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
One of the many things I love about working with Profile is that they spend the time to really deeply understand what we do and then perfectly align our external communications to our vision and goals. They’re thoughtful, creative and, most importantly, easy and fun to work with.
Ewan Kirk
Founder, Cantab Capital Partners
Profile transformed my personal brand from entrepreneur to thought leader. Their social & content strategy have positioned Sensay as the pioneer in the AI startup space, delivering strong ROI beyond traditional PR metrics.
Dan Thomson
Founder, Sensay
Recent work.
A snapshot of recent campaigns where we've helped B2B clients lead in the media and engage decision-makers on social platforms.
Where we secure coverage
Our services
End-to-end support.
We manage every element of your B2B visibility, whether it's refining your market positioning or producing expert-led content.
Strategy
Research
Copywriting
Media & PR
Multimedia
Social media
LinkedIn
Events
Industries
We help B2B experts lead conversations that drive results.
From SaaS providers and strategic consultancies to fintechs and enterprise tech firms, we work across complex B2B sectors where trust is earned, not assumed.
01
Position your tech brand as the industry innovator.
01
Position your tech brand as the industry innovator.
Establish your company as a forward-thinking leader in the tech space. By offering expert commentary on the latest trends, you’ll build trust with key stakeholders while positioning your brand as the go-to authority.
02
Shape the future of finance now.
02
Shape the future of finance now.
Set your company apart in the competitive financial sector by providing expert analysis on market trends, fintech innovations, and evolving regulations. Drive confidence and trust by delivering expert insights.
03
Build authority in professional services.
03
Build authority in professional services.
Demonstrate deep sector expertise and elevate your firm’s reputation through consistent, strategic thought leadership. Attract clients with insight that cuts through complexity.
04
Transform patient outcomes with visibility.
04
Transform patient outcomes with visibility.
Position your healthcare organisation as a thought leader by offering valuable perspectives on patient care, medical technology, and healthcare policy. Built trust with patients, partners, and policymakers.
05
Lead the charge on Net Zero.
05
Lead the charge on Net Zero.
Take the lead in driving sustainable business practices by offering thought leadership on environmental impact, sustainability initiatives, and corporate responsibility. Build stakeholder trust with visibility.
B2B thought leadership is the strategic practice of building credibility and visibility by sharing valuable insights, not just promoting products or services. This is delivered through a mix of content, from written articles and white papers to speaking engagements and earned media.
What are the benefits?
B2B thought leadership leads to increased trust, stronger brand differentiation, and greater influence in buying decisions.By consistently sharing credible insights, organisations can attract the right audiences, open doors to partnerships, and shorten sales cycles by building authority ahead of the pitch.
Do I need an agency?
It’s entirely possible to manage a thought leadership campaign in-house. But real impact often comes from a steady flow of high-quality content tailored for multiple channels, from media and your website to social platforms and beyond. Maintaining that consistency takes time and sustained effort.
How much does it cost?
The cost of a thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
