We are specialists at running thought-leadership campaigns for industry professionals. Our expertise spans strategy and positioning, media engagement & PR, social media activity, and video production.
Thought leadership campaigns are a powerful way to showcase your insights as an industry expert, whether that's to sector peers, team members, customers, investors, or other stakeholders.
Industry thought leadership can be leveraged by CEOs, CxOs, founders, consultants, or other individuals.
Our research shows that businesses led by recognised experts recruit better talent, command more confidence among customers, raise more investment, and drive faster growth.
We are a team of thought leadership specialists, providing industry and sector leaders with the full spread of thought-leadership services they need in a single place.
Thought leadership strategy. We will work with you to develop a tailored thought leadership strategy, taking into account your specific industry of expertise, your target audience, and your individual goals and aims.
Thought leadership PR & media coverage for industry professionals. We will run a high-intensity media engagement campaign, securing appropriate media coverage to showcase your sector-specific opinions and insights. Our media team works across digital media, national and international newspapers, trade press, as well as broadcast media, including podcasts, radio, and TV.
Social media activity for industry leaders. We will coordinate your social media channels, with a principle focus on LinkedIn, to showcase your sector expertise. We will focus on building your audience, driving the right type of engagement, and ensuring that your social media presence makes the right impression.
Thought leadership videos & multimedia content. We will create impactful multimedia content that highlights your industry insights, including videos that can be leveraged for media engagement as well as social media.
We have been executing thought leadership campaigns for business leaders across different industries for more than a decade.
In a world where the media and social is flooded with bland thought leadership content, we know what it takes to stand apart and grab the attention of your audience.
They got to grips with my industry quickly. From Day One they were writing in a voice that felt totally authentic. And, ultimately, they delivered in terms of the amount of coverage and engagement on social channels.
We run thought-leadership campaigns around the world. With deep relationships with global business, finance, and specialist titles around the world, we're able to execute campaigns in Europe as effectively as the Middle East or North America.
Regardless of your industry or area of expertise, we are able to tailor our activity and work to the unique needs of your audience, crafting and generating thought-leadership content that drives results.
To give you a sense of the breadth of our support, the services that we provide include...
Positioning strategy • Insight generation • Industry research • Angle identification • Executive photography • Video production • Press release drafting • Press release distribution • Interview pitching • Broadcast PR • Interview management • Op-ed drafting • Coverage generation • LinkedIn management • LinkedIn growth • Social media activity • Digital footprint management
For more than a decade, we have coordinated sector-specific thought leadership campaigns for executives and business leaders at all levels of their organisations.
Healthcare start-up. A disruptive healthcare start-up wanted to position themselves as a leader in the emerging field of virtual consultations and appointments, with a view to securing more partnerships with leading health trusts as well as raising brand visibility in advance of a Series C funding round.
CEO of a financial services giant. The CEO of a large investment management firm wanted to position himself, the company, and the business's wealth managers as experts on identifying high-growth tech investments, especially in emerging fields, such as AI, AR, and B2B SaaS software, with a view to raising more capital from top-tier institutional investors.
Rising star at a tech business. A junior executive at a large multinational tech business wanted to position themselves as a leading, recognised expert in the area of carbon capture technology, with a view to lining themselves up to lead the tech giant's division devoted to climate technology and, potentially, putting in place the foundations to raise a large fund in the future.
Sustainability thought leadership for a green manufacturer. A large manufacturing business appointed us to run a high-intensity thought leadership campaign to highlight their ESG credentials, especially the significant steps they were taking to decarbonise their global supply-chain. The goal of this campaign was to differentiate themselves from their competitors in the industry among customers, investors and, perhaps most importantly, talent.
Thought leadership for a law firm. The management committee of a large US-based law firm appointed us to enhance their credentials as a leading advisor to private equity investors through a thought-leadership campaign highlighting the unique financial and legal challenges facing private equity firms in Europe, North America, and South America.
We are experts at running industry thought-leadership campaigns for executives, but we are truly global in our reach. We are as comfortable running industry thought-leadership campaigns in London and Louisville – as we are in Seoul and San Paulo.
We are a one-stop-shop for your industry thought-leadership content needs. We have worked with C-Suite leaders for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Industry thought leadership is the process of proactively building your profile as an individual or business through showcasing your industry-specific expertise. This usually highlighting your expertise by securing coverage, posting on social media, and creating multimedia content.
Our research shows that companies led by well-recognised and well-respected individuals outperform their sector peers on every metric. In particular, their grow quick, raise more investment, hire better talent, and even command a valuation premium.
The key parts of running an industry thought leadership campaign include identifying an area of expertise; turning that expertise into compelling and engaging content, including case studies, articles, podcasts, and videos; and getting that content in front of your core audience by leveraging PR, social media, and advertising.
The cost of an industry thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
