[WEBINAR] Building your executive profile for B2B
Our CEO, Jordan Greenaway, speaks with Times Radio about Astronomer's crisis response following CEO Andy Byron and Chief People Officer Kristin Cabot's public affair.
His key points:
The turbulence caused by Andy Byron and Kristin Cabot’s public affair placed Astronomer at the wrong end of public debate. But in the grand scheme, it may have actually helped boost the company’s visibility.
The company rose to the top of Google search results due to widespread media coverage, increasing its visibility among B2B decision-makers potentially interested in its services.
But to ensure this visibility led to the right kind of outcomes, Astronomer’s PR and comms team made a smart move by featuring Gwyneth Paltrow as a temporary spokesperson in its most recent statement.
If this had been a different kind of crisis, one that impacted their product or service, Astronomer wouldn’t have been able to benefit or respond with the same lighthearted strategy.
This particular incident affected the CEO’s reputation more than the business itself, and the company drew a clear line by removing the executives involved.
Listen to the full clip below.