In the media: How to help a CEO facing ‘trouble’.

Our CEO, Jordan Greenaway, recently spoke with PR Moment about a viral video of Astronomer CEO, Andy Byron. He explains what CEOs and PR agencies can learn from the crisis.

The story in short:

• During a Coldplay concert, Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot were seemingly caught on camera cheating on their respective partners.

• Since then, the video has gone viral on social media, prompting Byron's resignation and the deletion of his and Cabot's LinkedIn accounts.

• Our CEO, Jordan Greenaway, explains that in situations like this, CEOs must default to radical transparency. They need to own what they did, explain it, and disclose all the facts.

• The lesson the PR industry learns from this? Be the calm voice of reality. But if a client won't listen, walk away altogether.

Read the full article on PR Moment →