[NEW INSIGHT] 6 ways to build executive visibility without burning out
Our executive thought leadership course shows you exactly how to make thought leadership work for you and your business – and avoid the mistakes that waste time, money, and energy.
That’s why we've built a 6-week, free course for people who want to run thought leadership for themselves or their business. You’ll learn what works, what doesn't, and how to get it right from day one.
It's quite simple. Executive thought leadership works. 75% of C-suite executives say it has led them to research an individual or service they hadn’t considered before.
The problem? Too many campaigns fail. They drain resources, attract the wrong leads, or never get off the ground. At Profile, we have seen that experience first-hand.
We've been running executive-led thought leadership for more than a decade. We've made every mistake possible, so you don't have to.
We'll strip away the buzzwords, cut through the hype, and share a practical definition you can use to guide your efforts.
If you've already signed up (for example, through LinkedIn), you should have received a welcome email from me immediately. Within 15-20 minutes, you'll also get your first bank of materials.
If you haven't signed up yet:
Register for the executive thought leadership course. It's quick and easy.
You'll receive your welcome email straight away, and the course will begin.
We only send course materials – no marketing blasts, no spam. We promise. And the course is completely free. It's shared with you without any obligation.
Why? Because we hope you'll see the value of our approach and, if it’s a fit, consider working with us. If not, you still walk away with a proven process.
The course is delivered over email for six weeks. Each week you'll get:
A short video lesson from me
A supporting PDF worksheet
Extra resources for that topic
Lessons build on each other in sequence – you'll lay the groundwork in week one and add complexity each week.
You're encouraged to reply to the emails with questions. I read and respond to them personally.
We've chosen to stagger lessons so you can actually apply what you learn before moving to the next step.
We'll cover posting rhythms, content formats, and tactics to grow your network without spamming (or saturating) it.
We have built the course in a highly structured, segmented way. Taken together, this will provide you with a framework for building and executing executive thought leadership campaigns. Successfully.
At a very high level, these different course streams fall into one of the following categories: setting strategy, creating content, or getting this content into the hands of your target market.
We kick things off by giving you the full picture of what's ahead and how each step fits together.
You'll see how the course is structured, what results you can expect, and the simple way to approach each week so you finish with a complete, working thought leadership plan.
Before you invest time or money, you need clarity on what thought leadership actually is – and what it’s not. Many people get this wrong.
We'll strip away the buzzwords, cut through the hype, and share a practical definition you can use to guide your efforts.
This is where you decide who you're speaking to and what you'll talk about. All successful campaigns are built on the foundation of a strong strategy.
We'll show you how to laser in on your highest-value audience, then map out content pillars that link directly to your commercial goals. The result: a clear focus that stops you wasting time on scattergun content.
Strong thought leadership starts on your own channels, where you control the message and the format.
We'll walk you through how to create written content – from short posts to in-depth guides – that positions you as a credible voice in your field. You'll learn the techniques that keep readers engaged and encourage them to take action.
Words are powerful, but these days, they're not even half of the story. Video content is king.
This week is about adding formats that deepen engagement: videos, podcasts, and visual content that show more of your personality and expertise. You'll see how to create these assets without a huge budget and how to use them to reach people who don't read long-form articles.
The fastest way to build authority is to be seen and heard in places your audience already trusts.
We'll show you how to identify the right outlets, craft a compelling pitch, and secure media spots that bring your name – and your message – to a wider audience. You'll also get templates you can use immediately.
LinkedIn is the engine that keeps your thought leadership running. This week, you'll learn how to use it as your main distribution point – amplifying your content, connecting with decision-makers, and staying visible to the right people.
We'll cover posting rhythms, content formats, and tactics to grow your network without spamming (or saturating) it.
By now, you'll have all the building blocks. In this final week, we'll help you pull them into one clear, repeatable process so your thought leadership doesn't fizzle out.
You'll leave with a clear picture of how to turn influence into real business.
Here's how to get maximum value from the course:
Watch the videos each week. They're only around 10 minutes. Share them with colleagues if you want alignment.
Get executive buy-in early. Make sure your peers on board from the start.
Complete the worksheets. They're there to make you think about execution – not theory.
Experiment. Be willing to try new formats and approaches. This takes a bit of courage, but it's worth it.
Be patient. Rushing will cost you more in mistakes. If you're running this for your team, manage expectations early – rather than have a budget cut-off mid-execution.
We hope you enjoy the course. If you haven’t already, sign up now and start building your influence.