In the media: When you should say no to a potential client

Given the recent media debate about agencies working with controversial clients, our Commercial Director, Jordan Greenaway, wrote for PR Week about how agencies can strengthen their due diligence processes.

Summary of the article:

Clear internal policies and digital due diligence are essential for well-informed and consistent decisions when deciding when to work with a client.
Paying attention to a client's language and understanding their underlying motives can help agencies avoid making poor decisions that might come back on them.
If an agency opts to work with a client, it must closely monitor their circumstances and the media landscape, making decisions afresh when necessary.
Agencies must never base decisions on personal loyalty and ensure that the support of bold and striking personalities does not blur the lines with defending unethical behaviour.

You can read the full article on the PR Week website here.

Key contact

Jordan Greenaway

T: +44 (0)7554 380 927 Email Jordan View Profile

In his own words

Agencies often struggle with balancing the need to give a client the benefit of the doubt and, indeed, the right to a robust defence – with ensuring that our work is not being misused to quash legitimate criticism.

Jordan Greenaway

If clients start to talk, principally, about hiding or diluting elements of their existing profile, that should be a loud alarm bell.

Jordan Greenaway

In the media: When you should say no to a potential client.

Our Commercial Director, Jordan Greenaway, was recently featured in an article explaining how agencies can avoid the wrong type of client.

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