Our commercial director, Jordan Greenaway, was quoted in an article in Digital Frontier about the growth of LinkedIn and its effectiveness as a platform for executive branding.
Summary of the article:
Alys Key, the reporter, spent a month trying to build her own following on LinkedIn.
LinkedIn has grown in popularity over the last 18 months.
Effective posts on LinkedIn leverage strong imagery and whitespace.
Executives on LinkedIn should also seek to 'own' a particular niche.