In today’s competitive B2B market, visibility is everything. Effective PR cuts through noise to position your brand as a trusted leader. It helps you open doors, accelerate sales cycles, and build enduring relationships with key decision-makers.
Our B2B PR and thought leadership services are customised to your unique challenges. Whether navigating complex tech markets or highly regulated sectors like healthcare, we craft messages that resonate, drive marketing momentum, and generate tangible business results.
I have been receiving PR advice for nearly ten years now and I would strongly recommend Profile.
Chairman, JML
Amplify your brand presence with strategic PR.
Develop powerful narratives that engage stakeholders and elevate your market position. Deliver consistent messaging across media, events, and digital channels to drive awareness and credibility.
Convert visibility into qualified leads.
Activate PR campaigns that open conversations with your ideal customers. Generate demand by showcasing your expertise and differentiation. Support your sales teams with compelling stories that accelerate deal closures.
We specialise in B2B PR that delivers measurable impact.
Leverage our deep experience in B2B sectors. Tailor strategies that align with your commercial goals. Gain access to our network of media, analysts, and influencers who matter to your business.
The team at Profile are a pleasure to work with. They are extremely professional and dedicated to achieving the objectives that we agreed with them.
Founder, VONROSEN
We understand B2B PR like no one else.
We focus exclusively on B2B PR. This sharp focus means we know what works and deliver results that drive revenue and build long-term trust with senior executives.
Clients who trust us
What clients say.
The team at Profile understand the media and social media landscape like the back of their hand, and they were very quick to start delivering valuable results. They are highly responsive and really care about their clients. They went above and beyond to deliver strong outputs.
Partha Gopalakrishnan
Fmr executive, Infosys
One of the many things I love about working with Profile is that they spend the time to really deeply understand what we do and then perfectly align our external communications to our vision and goals. They’re thoughtful, creative and, most importantly, easy and fun to work with.
Ewan Kirk
Chairman, Deeptech Labs
Profile transformed my personal brand from entrepreneur to thought leader. Their social & content strategy have positioned Sensay as the pioneer in the AI startup space, delivering strong ROI beyond traditional PR metrics.
Dan Thomson
Founder, Sensay
Recent work.
Explore our recent B2B PR successes across tech, finance, healthcare, sustainability, and professional services.
Where we secure coverage
Our services
End-to-end support.
From strategy to execution, we provide comprehensive B2B PR services that power your marketing and lead-generation efforts.
Strategy
Research
Copywriting
Media & PR
Multimedia
Social media
LinkedIn
Events
Industries
Tailored B2B PR for your industry.
We partner with B2B businesses across the entire value chain, from innovators and service providers to advisors, manufacturers, and operators.
01
Lead innovation in tech markets.
01
Lead innovation in tech markets.
Drive tech adoption. Simplify complex innovation. Position your leaders as visionaries. Accelerate growth by influencing buyers and investors.
02
Build influence in financial circles.
02
Build influence in financial circles.
Build credibility and transparency. Influence regulators, investors, and partners. Showcase your thought leadership to attract premium deals.
03
Stand out in professional services.
03
Stand out in professional services.
Differentiate expertise in crowded markets. Establish trusted advisor status. Generate leads through compelling storytelling and media presence.
04
Earn trust in healthcare.
04
Earn trust in healthcare.
Navigate regulatory complexity with clear, credible messaging. Build trust with providers, patients, and policymakers. Highlight innovations that improve outcomes.
05
Shape the sustainability agenda.
05
Shape the sustainability agenda.
Showcase genuine impact. Lead conversations on ESG and net zero. Build reputations that attract customers, investors, and partners committed to a sustainable future.
B2B PR and thought leadership are strategic tools that help businesses build credibility, visibility, and influence with other businesses. They combine media relations, expert positioning, and insight-led content to shape industry conversations, attract decision-makers, and growth.
What are the benefits?
The benefits of B2B PR and thought leadership include increased visibility with target audiences and deeper trust with key decision-makers. They help attract new leads, influence investors and partners, accelerate the sales cycle, and position your business as a market leader.
Do I need an agency?
You don’t always need an agency, but the right one can significantly accelerate results. An agency brings strategic insight, media relationships, and content expertise that’s hard to replicate in-house.
How much does it cost?
The cost of a B2B thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
