With Profile's support, differentiate your company by showcasing your expertise and thought leadership. Elevate your profile among all audiences, whether you're targeting new customers, potential recruits, or investors. Grow your brand name and get known for the right things.
Our brand lacked credibility in the market. Profile's team changed that in 6 months flat. We went from unknown to trusted.
Establish yourself as the go-to company in your sector. Speed up the sales process by differentiating your brand clearly from the competition. Increase retention among customers and talent by extending your lead over the rest of the industry.
Connect with your target audiences across all channels. Expand your brand reach & visibility.
Put in place a thought leadership strategy that hits the right audiences with the right messages.
Identify the key decision-makers and audiences that truly matter to you.
Pick out topics and subjects that give you the opportunity to establish your positioning as an industry expert.
Develop a tone of voice that matches your brand and fits your audience.
Create thought leadership articles and SEO-compliant content that commands the attention of your target audiences.
Brainstorm thought leadership articles that appeal to your target market.
Draft white papers and case studies that demonstrate your knowledge of the sector.
Create a consistent calendar of SEO-compliant content.
Breakthrough with the media. Get your insights and ideas in front of more people.
Secure columns and comment opportunities in targeted publications to grow your brand reach.
Place interviews with key team members in media titles as well as on broadcast.
Populate your company's online profile with high-value media coverage to build trust.
Grow your social media following among decision-makers that can make or break your business.
Brand your social media accounts, so that they set the right tone and send the right message.
Draft high-impact posts and social media calendars that showcase your experience and position you as an expert.
Grow your presence on LinkedIn through tailored engagement activity, commenting, and target growth activity.
Produce engaging, compelling videos that put your expertise and thought leadership front and centre for audiences.
Shoot executive photography of your key experts internally to support thought leadership activity.
Produce short, punchy videos that showcase your industry-leading insights in a visual format.
Optimise this multimedia content, so that it shows up prominently on search.
Differentiate yourself from your competition with a powerful thought leadership campaign. Market yourself based on your insights and knowledge. Reduce wasted marketing spend and focus resources on thought leadership that works.
Put in place a thought leadership marketing machine that delivers results. Get in front of the right people. Cut through with the right messages. Onboard an experienced agency, so you save time.
Achieve your unique objectives with thought leadership. With Profile's support, stand out from the crowd and find your point of difference.
Thought leadership is the process of raising the visibility of a company or an individual based on their insights and knowledge – rather than the features of a product. This will usually involve setting a strategy, translating it into a blend of different video and written content, and securing media coverage.
Thought leadership is a powerful way to raise the profile of a brand or individual without succumbing to sales-esque language. Our research has shown that thought leaders sell more products, recruit better talent, raise more investment and, ultimately, grow faster.
You can definitely run a thought leadership campaign yourself, but a successful campaign will usually require creating a consistent, ongoing stream of content that can be used across media, your website, social media, broadcast, and elsewhere. This can be time consuming.
The cost of a thought leadership campaign will vary depending on the scope and intensity of the activity. At Profile, our support starts from £4,500 or $5,750 per month for a minimum of a 6-month campaign.
