We execute personal branding PR campaigns for individuals. Our expertise spans strategy and design, public relations, multimedia, and social media.
Building a strong and compelling personal brand is key to your success, whether you're looking to build your company or further your career.
Your personal brand shows the world how you are different. It sets you apart.
It highlights your point of different, experience, and areas of insight. A powerful personal brand will attract customers, opportunities, and give you an edge.
We look after every part of your personal brand – from putting in place a strategy to turning it into engaging content.
Personal branding strategy. We will set your personal branding strategy, ensuring your brand is authentic and professional, while also making the right impression among your target audience, whether that's customers, investors, or someone else.
Personal branding photography and video. We will secure creative, personality-rich photography with our in-house personal branding photographer. We will also shoot videos to enrich your personal brand online.
Personal branding for LinkedIn and social media. We will write, create, and post content on LinkedIn and other social media networks that align with your personal brand and further position you in the right way.
Personal branding PR. We will secure your media coverage in all the right titles and media venues to enhance your personal brand, whether that's magazines, websites, newspapers, podcasts, or TV and radio slots.
We know what it takes to build a strong personal brand, whether you're the CEO of a large multinational, a tech entrepreneur, or a consultant.
We know what it takes to put your best foot forward for your professional and personal goals.
It was difficult for me to put my finger on what I actually stood for as an entrepreneur. Profile cut through the noise. They found not only the right message, but turned it into a range of content too.
We operate globally and our experience spans every industry. So, whether you're a consultant in Chicago or a company leader in London, we know how to plot the right course to build your personal brand.
To give you a taste, our branding experience includes...
Personal positioning • Leadership positioning • Personal branding strategy • Personal branding design • Multimedia strategy • Personal branding photography • Personal branding videos • Media training • Press release drafting • Press release distribution • Interview pitching • Journalist network building • Media tracking • LinkedIn management • Twitter management • Social media writing • SEO
For more than a decade, we have worked alongside some of the world's best-known individuals, working with them to craft, build and project their personal brands.
Start-up entrepreneur. The founder of a fintech start-up wanted to brand themselves as a disruptor who was shaking up a tired, bureaucratic, and sluggish financial services sector to make the right impression with potential customers as well as regulators.
Founder of a HR consultancy. The founder of an HR consultancy wanted to brand themselves as an expert on employee morale and remote working, principally through LinkedIn, to connect with new potential clients and grow their marketing funnel.
CEO of a FTSE 250 company. The CEO of a large manufacturing business wanted to brand themselves as a forward-thinker on automation, AI, and robotics to align with a broader business, recruitment, and investment campaign.
We are experts at personal branding and global in our reach. We are as comfortable running personal branding campaigns in London and Los Angeles – as we are in Singapore and Santiago.
We are a one-stop-shop for your personal branding needs. We have worked with C-Suite leaders, entrepreneurs, and consultants for more than a decade, and our award-winning experience spans media, social media, and multimedia.
Personal branding is the process of using branding techniques to position an individual, such as a business executive, in a certain way. This will usually involve defining an individual's positioning and turning it into a blend of content, including design collateral, social media content, and even media coverage.
Individuals with strong personal brands can attract and command the confidence of important stakeholders. That might mean attracting and engaging potential customers, top recruits, new business partners, or even investors.
Personal branding will usually involve, in the first instance, defining an individual's positioning. This positioning is then turned into a blend of collateral, including photography, video, social media content, media coverage, and design assets such as a personal logo.
The cost of a personal branding campaign will vary significantly depending on the scope and intensity of the programme. At Profile, our programmes start from £4,500 or $5,750 per month for a minimum 6-month period.
